Innovation and Collaboration Drive SuperTruck Network's Success in Europe

The SuperTruck network, in collaboration with Prometeon Tyre Group, has witnessed continuous growth throughout the first half of the year. Transport Logistic, a trade fair in Munich dedicated to fleet operators, showcased the SuperTruck network and garnered significant interest in May.

The inaugural SuperTruck International Convention took place in Parma and saw the participation of dealers from various European countries, including Italy, Poland, Greece, United Kingdom, Spain, Germany, Switzerland, Austria, and Belgium. The event served as a platform to share Prometeon's current and future strategies, introduce the enhanced Serie 02 tire range, present new marketing initiatives for promoting the Prometeon brand and the SuperTruck network's business, and discuss the expansion of the SuperTruck project across Europe.

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Published on
July 10, 2023
"In this first International Convention, we wanted to show how firmly we believe in building a privileged relationship with our customers. We regard this type of relationship as a partnership. We are indeed convinced that sharing the desire of building a medium-long-term relationship can benefit both parties involved and that the collaboration with specialised dealers, above all, will tangibly improve and refine the service provided to end customers. To this aim, we will put an increasing emphasis on the SuperTruck project and on the development of support services".
Francesco Antonacci, CEO Europe Region

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