GRI Welcomes Luca Pini as New Europe OEM Lead

With an extensive background in the tyre industry and a proven track record of success, Pini will play a pivotal role in driving GRI's growth and expansion in the European Original Equipment Manufacturer (OEM) market.

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GRI Tyres
Published on
September 13, 2023

GRI's commitment to sustainability and using pure natural rubber has set it apart as a responsible and forward-thinking player in the speciality tyre sector.

Pini's career in the tyre industry spans nearly two decades, and his expertise is well-recognised in the field. Before joining GRI, Pini played key roles at GRI contributing significantly to the company's success. He served as the Global Account Manager -- OEM Channel, overseeing major accounts such as AGCO with brands such as Massey Ferguson, Fendt, Valtra, etc. and SDF (Same Deutz-Fahr) for Trelleborg.

During his tenure as the Global OEM Technical Manager at Trelleborg, Pini led the development of advanced agriculture tyres and wheels in collaboration with AGCO, resulting in a resounding success for Trelleborg and a substantial increase in market share with OEM partners. Prior to this, Pini was the Trelleborg Managing Director for Southeast Asia & APAC based out of Singapore.

"We are delighted to welcome Luca Pini to the GRI's team," said GRI's. "His deep industry knowledge and extensive experience working with OEMs align perfectly with our vision of delivering innovative and sustainable tyre solutions to our customers. We look forward to the valuable contributions Pini will bring to GRI's as we continue to grow and serve OEMs."

GRI's has appointed Mr. Luca Pini as the company's OEM Lead for Europe. Pini's wealth of experience, leadership, and technical knowledge makes him the ideal choice to lead GRI's efforts in the OEM market. His appointment reflects GRI's commitment to strengthening its position as a trusted partner for OEMs seeking high-quality, sustainable tyre solutions.

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