GRI Expands its Presence in Europe by Acquiring ATRA in Hungary

GRI, has successfully completed the acquisition of ATRA Kecskemet, a prominent Hungarian company with over 30 years of experience in serving the material handling, agriculture, construction industries, and fitment services across Hungary and neighboring European countries.

This acquisition marks a major milestone for GRI as it further solidifies its presence in Europe, expanding its already established footprint in Germany, Spain, France, Netherlands, and the Baltics.

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Published on
July 31, 2023

ATRA's Strong Position in the Market

ATRA has firmly established itself as a leader in the material handling and construction tyre markets, commanding an impressive 50% market share. With eight branches and a skilled workforce of 50 personnel, ATRA has gained a reputation for excellence, professionalism, and sustained business growth, making it an attractive acquisition target for GRI.

Strategic Importance of the Acquisition

Mr. Giorgio Gramegna, Director of Europe at GRI, highlighted the strategic significance of the acquisition, emphasizing that it not only strengthens GRI's position in Hungary but also strategically positions the country as a bridge between Western and Eastern Europe. This positioning is expected to enhance operational efficiency and enable GRI to cater to customers in neighboring countries more effectively, potentially transforming Hungary into a noteworthy logistics and operational hub in the region.

GRI's Commitment to Superior Services

Dr. Mahesha Ranasoma, CEO of GRI, expressed the company's commitment to providing superior services in Europe and seizing significant market opportunities. The addition of ATRA to GRI's global network is expected to unlock greater synergies in the Hungarian market, where ATRA has built a remarkable heritage of exceptional customer service and professionalism.

Alignment with GRI's Specialty Tyre Categories

Mr. Prabhash Subasinghe, Managing Director of GRI, stated that acquiring ATRA was an obvious choice due to its alignment with GRI's specialty tyre categories. This alignment further strengthens GRI's product portfolio and reinforces its position as a leading provider of specialty tyres worldwide.

Pride and Confidence in the Future

For Mr. Tibor Somos, founder and Managing Director of ATRA, becoming part of GRI's global network is a moment of pride and accomplishment. Since its inception, ATRA has been dedicated to providing excellent service and high-quality tyres to Hungary. Under GRI's ownership and leadership, Mr. Somos expressed confidence that ATRA will achieve even greater heights in the future.

About GRI

Founded in 2002, GRI has been a pioneer in producing high-grade specialty tyres using pure natural rubber in Sri Lanka. The company's diverse product range includes material handling solid tyres, radial agriculture tyres, and construction tyres. With operations in ten countries and a business presence in over 50 countries worldwide, GRI has been rapidly expanding its specialty tyre production plants and tyre compound mixing facilities, all while maintaining a strong focus on sustainability and environmental protection.

GRI's acquisition of ATRA in Hungary marks a strategic move to enhance its market presence and deliver exceptional services across Europe. By joining forces, GRI and ATRA aim to unlock greater potential in the Hungarian market and strengthen their positions as leaders in the material handling, agriculture, and construction tyre industries.


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