Goodyear Strengthens Distribution in Ireland with TyreCall Partnership

In a move set to enhance its distribution network, Goodyear has announced a strategic partnership with TyreCall, solidifying its presence in both the Republic of Ireland and Northern Ireland. The collaboration, set to kick off in March, designates TyreCall as a Full Service Distribution (FSD) partner, offering retailers simplified access to the renowned Goodyear and Dunlop brands.

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Published on
February 23, 2024

TyreCall, Ireland's leading independent distributor of tyres, will facilitate direct stock purchases for retailers starting March. The integration of services with TyreCall is anticipated to elevate efficiency in stock management and delivery for Goodyear. This partnership not only streamlines the sales process but also extends Goodyear's capability to meet customer demands promptly.

Jamie Stevens, Head of Consumer Sales UK & Ireland at Goodyear, expressed enthusiasm about the collaboration: “The addition of TyreCall to our delivery network will strengthen the presence and offering of Goodyear and Dunlop in the market. Goodyear’s ambition to streamline and expand product accessibility aligns with this partnership, positively impacting our proposition to customers."

Stevens further emphasized that the partnership is a significant change, but one that positions Goodyear for growth, providing the infrastructure to enhance services to retailers.

Niall Murray, Managing Director of TyreCall, shared his excitement about the collaboration, stating, “We are very excited by the prospect of adding two such iconic brands, Goodyear and Dunlop, to our portfolio. We look forward to working with the Team at Goodyear Ireland to deliver on their ambitions for streamlining availability and continuing to improve service for their expanding customer base."

The partnership signifies a pivotal moment for Goodyear, reinforcing its commitment to expanding market presence and ensuring a seamless supply chain. As the strategic alliance takes effect in March, both companies anticipate a positive impact on brand availability, sales efficiency, and overall service quality.

For retailers and customers alike, this partnership promises improved access to the renowned Goodyear and Dunlop brands, reflecting a joint effort to meet the evolving needs of the market.

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