Goodyear Spearheads Sustainable Transformation for Fleets at SOLUTRANS 2023

Goodyear is set to make a bold statement at the upcoming SOLUTRANS 2023 trade fair in Lyon, France. From November 21st to 25th, the globally recognised tyre manufacturer will unveil its all-encompassing Goodyear Total Mobility package, aimed at elevating fleet operations to new heights of efficiency, competitiveness, and sustainability.

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Published on
November 3, 2023

Integrating Innovation with Interactive Experiences

The company's booth in hall 5, stand A031, promises a captivating mix of live demonstrations and digital explorations. Attendees can expect to delve into Goodyear's latest tyre advancements and a suite of mobility solutions like Goodyear TPMS, CheckPoint, and DrivePoint. With a strategic layout, Goodyear's exhibition area is designed to provide an end-to-end narrative of how their Total Mobility components, bolstered by advanced data analytics and user-friendly mobile applications, come together to transform fleet performance.

Tailored Solutions and Expert Conversations

Goodyear's commitment to addressing the bespoke needs of transportation companies will be evident through the presence of their expert team on-site. Prepared to engage with attendees, these experts will offer insights into optimizing costs, improving fuel efficiency, and bolstering overall fleet performance. This approach not only underscores Goodyear's dedication to innovation but also highlights their responsiveness to the individual challenges faced by fleet operators.

A Showcase of Sustainability and Efficiency

The highlight of the Goodyear showcase will be its integration of findings from the 2023 Sustainable Reality Survey. This inclusion demonstrates Goodyear's engagement with over 1,600 European fleets and their shared mission to reduce environmental footprints. Notably, the use of fuel-efficient tyres—a practice embraced by 56% of these fleets—reflects a critical strategy in sustainable fleet management, especially among the largest fleets.

Visitors will also discover the Goodyear Retreading solution and the 63% sustainable-material demonstration truck tyre. Both are testaments to the brand's strategic direction towards eco-friendly commercial transport solutions.

Thought Leadership and Industry Dialogue

Mark your calendars for November 23rd, at 15:00 in Hall 3, where Goodyear will conduct panel discussions on contemporary transport challenges and the significant role of Goodyear Total Mobility in surmounting these issues. These sessions are set to provoke thought and stimulate industry dialogue on efficiency and sustainability.

A Legacy of Innovation on Tour

Maciej Szymański, Marketing Director Commercial Europe for Goodyear, voices his enthusiasm, remarking on the exceptional opportunity SOLUTRANS represents to demonstrate Goodyear's comprehensive approach to enhancing fleet operations. The SOLUTRANS exhibition is another pivotal stop on Goodyear's "Drive Results 2023 Tour," an ongoing journey through various European logistics exhibitions and events, including the Goodyear FIA ETRC events.

In essence, Goodyear's participation at SOLUTRANS 2023 is not just about showcasing its cutting-edge products and services. It is about cementing its role as a leader in the drive towards a more sustainable and efficient future for commercial transport. With a vision firmly rooted in innovation and ecological responsibility, Goodyear is steering the industry towards a horizon where performance and sustainability go hand in hand.

For an in-depth look at the future of fleet management and to engage with the architects of transport's sustainable future, visit Goodyear at SOLUTRANS 2023, hall 5 stand A031.

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