Goodyear Farm Tires Makes a Comeback in Poland with Strategic Wholesaler Partnership

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Goodyear Farm Tires
Published on
November 9, 2023

Goodyear Farm Tires is set to tread the Polish fields once more through a strategic partnership with leading wholesaler, Latex, and its subsidiary, Hurtopony. This marks a notable return for the brand that has been absent from the Polish market for nearly a decade.

Latex, a major player in the distribution of over 2.1 million tyres annually across various sectors, will now include Goodyear’s comprehensive range of radial and bias agricultural tyres in its offering. The company’s reach extends to motorcycle, passenger car, and industrial tyres, and it also serves end-users directly through its subsidiaries.

Dawid Koziolek, the Head of Agricultural Tyres at Latex and CEO of Hurtopony SP.z.o.o, expressed enthusiasm about the distribution deal. “We are delighted to have become an official distributor of Goodyear Farm Tires.

“The name of Goodyear Farm Tires was extremely popular in Poland for many decades. It dropped off the market around a decade ago but has retained its reputation for outstanding quality and excellence in performance.

“To be playing a significant part in bringing Goodyear Farm Tires back to the Polish market is a project we are all looking forward to and we know it will be well received across the country.

“Those farmers who know Goodyear Farm Tires is back are extremely excited about the return and we are already seeing strong interest in the Optitrac range.”

The distribution network of Latex spans across Poland with main hubs in Ruda Slaska, Opole, Bydgoszcz, and Sosnowiec, ensuring a robust supply chain for the reintroduced products.

Lindsay Hart, European Tyre Sales Director for Titan International, which has been producing Goodyear Farm Tires in America and acquired the licence for the European and UK markets in 2015, highlighted the strategic importance of this partnership. “Poland has a very strong agricultural market and we are delighted to be forging close links with Latex to re-establish Goodyear Farm Tires in the country.

“Latex is a business with a fantastic reputation and it is a great platform to take the brand back into a country renowned for agricultural excellence.

“This helps us continue to extend our presence across Europe and forms another strong relationship with a key strategic distributor.”

Titan International’s commitment to the European market is further underscored by its substantial investments in new plant and equipment tailored for manufacturing tyres that meet the specific needs of the European agriculture sector.

The re-entry of Goodyear Farm Tires into Poland is a rekindling of a relationship between a historic brand and a nation’s agricultural community, promising advancements in farming efficiency and productivity.

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