Giti Tire has announced a new co-branding agreement with Sparco®, the global leaders in motorsport safety systems and racing equipment. Under this exclusive partnership, Giti will be the global automotive tire partner of Sparco® and the new slogan "Giti - Powered by Sparco®" will be featured on the sidewalls of UHP sizes from 2024.
The deal between Giti and Sparco® focuses solely on the Giti brand and covers several areas, including high-performance sports cars and SUVs. The development program will be supported by the companies' shared philosophies and values of 'racing, performance, continuous safety and sustainability.'
This partnership is not just about tires, as Sparco leisure clothing will also be available for Giti distributors and frontline customer-facing dealers. Furthermore, technical clothing and solutions for gaming equipment will be available to Giti's established eSports activities.
Sparco® was founded in Turin, Italy in 1977 and has since established a long-standing history in motorsport. The company has developed a fireproof racing suit that could withstand 11 seconds in fire, a record for the time. Today, Sparco® is chosen by the best teams and drivers globally and boasts over 300 global partnerships with leading motorsport players around the world, including Red Bull Racing and McLaren in Formula 1.
Giti Tire is one of the largest tire companies in the world in terms of volume and revenue, with a brand portfolio including Giti, GT Radial, Runway, and Dextero. The company offers a complete product range including passenger cars, SUVs, vans, light trucks, heavy trucks, and buses.
The philosophy of both Giti and Sparco® aligns with safety, performance, research and development, and sustainability, making this partnership a perfect match. According to Stefan Brohs, Marketing Director - Europe for Giti Tire, "We will be using these core values to really drive each other to greater excellence."
Both companies are committed to working together for the betterment of people and the planet. Chris Bloor, International Sales and Marketing Director for Giti Tire, adds that "This exclusive partnership will bring countless opportunities for both companies, we cannot be happier and wish to thank Sparco for reaching out to us with a hand of friendship."
Niccolò Bellazzini, Brand Manager at Sparco®, explains that "the idea of a partnership with Giti for the development of an ultra-high-performance tire range - Giti - Powered by Sparco® - allows us to create a bridge with our core businesses."
This partnership marks an exciting new chapter for both companies, and we can't wait to see what they will achieve together.
