Eco-Friendly Farming: How Michelin EvoBib Tyres Are Changing the Game for Wharram and Kay

In the heart of York, Wharram and Kay, an agricultural equipment company, has embarked on an exciting upgrade journey for their new Fendt 728 tractor, opting for the latest iteration of Michelin's EvoBib tyres. This decision underscores the company's commitment to leveraging advanced technologies in agriculture. The Michelin EvoBib, introduced in 2017, stands out as the pioneering agricultural tyre designed explicitly for use with Central Tyre Inflation Systems (CTIS), heralding a new era in the seamless transition between field and road operations.

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Garnett Keeler PR | Wharram and Kay has converted its new Fendt 728 tractor onto the latest generation of MICHELIN EvoBib tyres.
Published on
March 21, 2024

The Evolution of Michelin EvoBib Tyres

Wharram and Kay's initial experience with the EvoBib several years ago marked the beginning of a long-term relationship with Michelin's innovative tyre solution. Co-owner Roger Kay praises the EvoBib for its unparalleled efficiency in seed drilling operations, attributing its success to the tyre's ability to distribute the tractor's weight evenly across the soil, thereby minimizing damage. The latest version of the EvoBib tyres introduces significant enhancements, including a refined tread design for increased longevity and improved traction capabilities, and a new PFO (Pressure Field Operation) rating that enables increased load capacity during field use.

The Benefits of Upgrading to EvoBib

The technological advancements of the EvoBib tyres are notable, especially their 47% footprint variation between road and field conditions—double that of conventional VF tyres like the AxioBib 2. This feature not only enhances the versatility of the tyres but also substantially reduces soil compaction. For agricultural professionals like Wharram and Kay, this translates into more uniform crop emergence and growth, avoiding the common issue of delayed emergence behind tractor wheelings. Such benefits are invaluable in the pursuit of efficiency and sustainability in modern farming practices.

Case Study: Wharram and Kay's Experience

Integrating the latest EvoBib tyres into their operations has been a strategic move for Wharram and Kay. The company's new Fendt tractor, equipped with VarioGrip CTIS, exemplifies the synergy between cutting-edge machinery and advanced tyre technology. Kay's firsthand experience speaks volumes about the difference the EvoBib tyres make in day-to-day operations. From seeding to transporting machinery, the tyres' impact on reducing soil compaction and enhancing crop emergence consistency has been profound, setting a new standard in agricultural efficiency.

Wharram and Kay's decision to upgrade their Fendt 728 tractor with the latest Michelin EvoBib tyres reflects a broader commitment within the agricultural industry to embrace technology and innovation. This upgrade not only enhances their operational efficiency but also contributes to the sustainability of their farming practices. As the agricultural sector continues to evolve, the partnership between companies like Wharram and Kay and pioneers like Michelin paves the way for a more efficient, sustainable future in farming.

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