Bridgestone Middle East and Africa (MEA) has announced the appointment of Gurhan Cevikel as its new Head of Marketing, signaling a strategic move to enhance the organisation's marketing strategies in the region.
With his extensive experience and diverse background, Gurhan is set to spearhead Bridgestone MEA's marketing efforts, contributing to the company's growth and positioning it as a leading global mobility solutions provider.
Gurhan Cevikel officially assumed the role of Head of Marketing for the Middle East and Africa region on May 1, 2023. In this position, he directly reports to Jacques Fourie, Vice President and Managing Director of the MEA region, while also having a dotted line reporting to Thierry Jupsin, Vice President of Brands Marketing for the Europe, Middle East, India, and Africa (EMIA) region. Gurhan's responsibility lies in defining, coordinating, and executing the marketing strategy for the MEA region, aligning with the BSEMIA Marketing Guidelines and MEA strategic priorities.
As the Head of Marketing – MEA, Gurhan assumes a comprehensive role that encompasses various facets of marketing operations. He oversees critical areas such as Brand Platforms Activation, Trade Marketing, Communication, Digital Marketing, Pricing, and Strategic Planning. By taking charge of these functions, Gurhan aims to position Bridgestone MEA as a brand of unrivaled success and redefine the boundaries of marketing in the region.
Expressing his excitement about joining Bridgestone MEA, Gurhan stated, "I am honored to join Bridgestone MEA as the Head of Marketing, embarking on a thrilling journey of innovation and growth." He emphasized his dedication to delivering high-quality solutions to customers and contributing to the company's development as a global mobility solutions provider. Gurhan's commitment to pushing the boundaries of marketing aligns with Bridgestone's mission to excel in the industry.
Gurhan Cevikel brings a wealth of experience to his new role, spanning over 18 years in sales, marketing, business development, consulting, and team management. With a background that encompasses various markets across the Middle East, Europe, Africa, and Asia, he possesses a deep understanding of the region's diverse business landscape. Previously, Gurhan served as the Global Marketing Director – Retail Lubricants at Shell, where he led go-to-market strategies, pricing and portfolio choices, and communication plans across multiple markets. He later assumed the role of Head of Market Intelligence & Consulting at GfK Middle East & Africa LLC, based in Dubai, UAE.
Jacques Fourie, Vice President and Managing Director of Bridgestone MEA, expressed his delight at Gurhan's appointment, highlighting his diverse background and proven track record in sales and marketing. The company sees Gurhan's leadership and strategic vision as key drivers of its marketing efforts, contributing to Bridgestone's continued growth and success in the MEA region.
Gurhan holds a B.S. degree in Chemical Engineering from Bogazici University and a Master of Business Administration (MBA) degree from Yeditepe University. His educational background, combined with his extensive experience, positions him well to lead Bridgestone MEA's marketing efforts in the region. Additionally, his fluency in English and Turkish enables effective communication across Bridgestone MEA's diverse markets.
