Bridgestone has clinched the prestigious title of ‘Tyre Manufacturer of the Year’ at the 2024 Tire Technology International Awards for Innovation and Excellence. This accolade highlights Bridgestone’s steadfast dedication to sustainability, innovation, and excellence within the tyre industry.
The award, esteemed for its recognition of pioneering advancements in tyre technology, was presented following a meticulous evaluation by a panel of industry experts and academic leaders. Bridgestone distinguished itself with several innovations, particularly its development and implementation of ENLITEN Technology. This technology not only enhances tyre performance and safety but also supports environmental sustainability, making it especially suitable for electric vehicles (EVs).
Mattia Giustiniano, Vice President of Research & Development at Bridgestone EMEA, expressed his gratitude upon receiving the award. "Being recognised as Tyre Manufacturer of the Year in a ceremony that celebrates innovation and excellence is a true honour and underscores the soundness of our strategic direction," he remarked. Giustiniano highlighted the critical role of ENLITEN technology in Bridgestone's portfolio and its alignment with the needs of modern motorists, whether they are on racetracks or urban roads.
The commitment to sustainability is deeply ingrained in Bridgestone’s operations. The company’s investments in green technologies and smart manufacturing processes, along with initiatives like Virtual Tyre Development, illustrate its proactive approach to reducing environmental impact. Bridgestone’s pursuit of sustainability is further encapsulated in the Bridgestone E8 Commitment, which embodies eight core values guiding the corporation towards a more sustainable future while continuing to honour its legacy of performance and innovation.
Giustiniano further elaborated on the company’s holistic approach to innovation: “Our focus encompasses everything from research and development to our comprehensive range of high-quality tyres, all designed to contribute positively to the future of mobility. Through the Bridgestone E8 Commitment, we aim to promote a sustainable world for everyone, continuing to set benchmarks in the tyre industry.”
This recognition from Tire Technology International not only validates Bridgestone’s leadership in tyre manufacturing but also solidifies its role as a pioneer in the integration of sustainability with technological advancement in the automotive sector.
The award, esteemed for its recognition of pioneering advancements in tyre technology, was presented following a meticulous evaluation by a panel of industry experts and academic leaders. Bridgestone distinguished itself with several innovations, particularly its development and implementation of ENLITEN Technology. This technology not only enhances tyre performance and safety but also supports environmental sustainability, making it especially suitable for electric vehicles (EVs).
Mattia Giustiniano, Vice President of Research & Development at Bridgestone EMEA, expressed his gratitude upon receiving the award. "Being recognised as Tyre Manufacturer of the Year in a ceremony that celebrates innovation and excellence is a true honour and underscores the soundness of our strategic direction," he remarked. Giustiniano highlighted the critical role of ENLITEN technology in Bridgestone's portfolio and its alignment with the needs of modern motorists, whether they are on racetracks or urban roads.
The commitment to sustainability is deeply ingrained in Bridgestone’s operations. The company’s investments in green technologies and smart manufacturing processes, along with initiatives like Virtual Tyre Development, illustrate its proactive approach to reducing environmental impact. Bridgestone’s pursuit of sustainability is further encapsulated in the Bridgestone E8 Commitment, which embodies eight core values guiding the corporation towards a more sustainable future while continuing to honour its legacy of performance and innovation.
Giustiniano further elaborated on the company’s holistic approach to innovation: “Our focus encompasses everything from research and development to our comprehensive range of high-quality tyres, all designed to contribute positively to the future of mobility. Through the Bridgestone E8 Commitment, we aim to promote a sustainable world for everyone, continuing to set benchmarks in the tyre industry.”
