BKT, a multinational company specialising in Off-Highway tires, has taken a significant stride in the world of sports, breathing fresh life into its strategic collaboration with Euroleague Basketball, which commenced just three years ago.
BKT has successfully extended its Premium Partnership with Euroleague Basketball for another three years and has made a substantial investment in the EuroCup tournament, becoming its Title Sponsor. The revamped EuroCup BKT will feature an exciting new format, further intensifying the competition, and the multinational company plans to engage fans through various activities.
As a Premium Partner, BKT will continue to promote the BKT brand during all matches of both competitions, both in the arena and on social media platforms.
This partnership renewal between BKT and EuroLeague goes beyond mere sponsorship, as they share a common objective of growth and development. In line with their motto, "Growing together," BKT aims to contribute to a range of initiatives centered around inclusivity and sustainability, connecting with young people and local communities to make a positive impact on society. As part of the Corporate Social Responsibility Program One Team-BKT Legacy Project, BKT and EuroLeague Basketball recently collaborated to renovate two basketball courts in Athens, making them accessible to the entire community.
