Agriculture's Next Big Thing: The 3S Wheel by Brocks!

The father-and-son team behind Brocks Wheel & Tyre in Thaxted have unveiled a game-changing product that promises to redefine agricultural machinery. Introducing the 3S wheel, a marvel of modern engineering that encapsulates the company's ethos of being 'strong, smart, and safe'.

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Brocks Wheel & Tyre
Published on
August 9, 2023

Will Brock, the director, and his son Eugene, the business development director, have poured their combined expertise into this venture. The 3S marks the company's first wheel brand launch in over a decade and a half, and it's evident that the wait has been worth it.

Designed with the modern farmer in mind, the 3S wheel is tailored for tractors and addresses the pressing need for enhanced safety in agricultural settings. But that's not all. These wheels are also equipped with state-of-the-art location and pressure sensors, making them truly 'smart'. Additional safety features include wheel nut indicators and pressure valve guards, ensuring that the product lives up to its promise of being 'safe'.

In a strategic collaboration, Brock's has chosen to pair the 3S wheel with Bridgestone's VX-TRACTOR tyre. "We chose Bridgestone because their tyres are industry leaders, offering longevity, comfort, and unmatched traction without harming the soil," said Will Brock.

Bridgestone's agricultural sales manager, Stephen Lamb, expressed his pride in this partnership, emphasizing the rigorous testing the tyre underwent. "Steering, accelerating, and braking over 590 miles of the UK's A & B Road Network with 6,000kgs of metal is no small feat. Being chosen by Brocks Wheel & Tyre for their 3S wheels is a testament to our product's quality," Lamb remarked.

To showcase the prowess of the 3S wheel and Bridgestone's tyre, Eugene embarked on an impressive journey from the Royal Highland Show in Edinburgh back to Essex in his John Deere 6330 tractor. This expedition included stops at 22 tractor dealerships, allowing industry insiders a firsthand look at the innovation.

From its humble beginnings, Brocks Wheel & Tyre has grown exponentially and now boasts a team of 16 dedicated staff members operating from Woodhams Farm, Cutlers Green, Thaxted.

For those eager to learn more about this revolutionary product, visit

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