Vianor Reduces Service Points and Staff to Adapt to Market Conditions

Vianor Oy Adjusts Operations to Meet Market Demands
Vianor Oy, the largest tyre and car service chain in the Nordics, has concluded its change negotiations in Finland, initiated on 26 November 2024. The discussions have led to significant operational adjustments, including temporary layoffs and the consolidation of service points.

Impact on Staff

The negotiations, aimed at adapting to the current market conditions and improving profitability, will see up to 450 employees at service points, retreading factories, and OE assembly lines temporarily laid off for a maximum of 90 days in 2025. Additionally, 16 employees will face permanent job losses—less than half of the initially anticipated number.

Changes to Service Points

The restructuring will reduce Vianor's own service points in Finland from 57 to 54. Specific changes include:

• Suonenjoki service point transitioning to entrepreneur-driven operations.
• The merger of two service points in Hyvinkää.
• The closure of Helsinki’s Kallio service point, with operations moved to Herttoniemi.
• Lauttasaari service point’s operations shifting to a new location in Suomenoja, Espoo.

These measures aim to align Vianor’s operations with market demand while improving operational efficiency.

Company Perspective

Vianor, part of the Nokian Tyres Group, has emphasised its commitment to sustainability and innovation in tyre and car services, even amidst these challenging market adjustments. With 174 owned service centres across Finland, Sweden, and Norway, the company continues to serve both consumer and business customers with a broad range of tyre and maintenance solutions.

In 2023, Vianor reported net sales of €344 million, reflecting its strong presence in the Nordic market.

Looking Ahead

Vianor’s restructuring efforts, while difficult, are seen as necessary to maintain its position as a leader in the tyre industry and adapt to evolving market conditions.

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Q&A:

What are the key outcomes of Vianor Oy’s change negotiations?

• Temporary layoffs for up to 450 employees for a maximum of 90 days in 2025.
• 16 permanent job terminations.
• Reduction in company-owned service points from 57 to 54.

Why are these changes being made?
The restructuring aims to adapt to market demand and improve the company’s profitability.

Which service points are affected?

• Suonenjoki will shift to entrepreneur-driven operations.
• Two Hyvinkää points have merged.
• Helsinki’s Kallio and Lauttasaari operations have been transferred to other locations.

What’s next for Vianor?
Despite these changes, Vianor continues to focus on providing comprehensive tyre and car maintenance services across the Nordics.

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