Thomas Langer Appointed Sales Director Germany

Falken Tyre Europe GmbH has announced a key leadership change effective January 2025. Thomas Langer will step into the role of Sales Director Germany Replacement, succeeding Jürgen Koch, who will transition to a new role as Consultant Sales Germany for the year.

A Seamless Transition in Leadership
Thomas Langer, who has been with Falken since 2010, brings over 25 years of tyre industry experience to his new position. Starting as a sales representative for Bavaria and Saxony/Thuringia, he rose to the role of Regional Sales Manager for Southern Germany in 2018. His extensive knowledge of sales management, customer relationship building, and market analysis positions him perfectly to take on this critical role.

Over the past year, Langer and outgoing Sales Director Jürgen Koch have worked closely to ensure a smooth handover of responsibilities. Their collaboration underscores Falken’s commitment to maintaining continuity and excellence in its sales operations.

Jürgen Koch’s Continued Contribution
While stepping down from his position as Sales Director, Jürgen Koch will remain with Falken in an advisory capacity as Consultant Sales Germany throughout 2025. This transition allows Falken to benefit from Koch’s wealth of experience and maintain the strength of its sales strategy.

Focus on Growth and Customer Relationships
In his new role, Langer will be responsible for overseeing the entire sales process to meet Falken’s ambitious growth and sales targets. This includes managing the sales team, nurturing key customer relationships, and driving the brand’s market position. Reporting directly to Managing Director Markus Bögner, Langer will play a vital role in shaping Falken’s future.

Thomas Langer expressed his enthusiasm for the opportunity, saying:

“I am very much looking forward to the new challenges and am determined to further consolidate the position of the Falken brand on the market together with our dedicated sales team and our valued customers. Our goal is to strengthen the partnership with our customers and achieve lasting success together as a team.”

A Proven Leader in the Tyre Industry
With more than two decades of experience in the tyre trade, Langer’s expertise spans sales management, customer engagement, and strategic market development. His leadership is expected to enhance Falken’s partnerships with customers and drive long-term success.

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