Petlas has announced the appointment of Okyanus Tuna as Director of International Sales and Marketing for a broad range of European markets, signalling the tyre brand’s growing commitment to the region.
The newly defined leadership role covers key territories including Germany, Austria, France, the Netherlands, Belgium, and several emerging markets across Southeastern Europe. Tuna’s remit will include deepening distributor partnerships, advancing regional marketing strategies, and supporting the expansion of Petlas’s product portfolio.
This strategic move reflects Petlas’s increased focus on strengthening its position across both mature and developing European markets. The company is investing in localised operations and service networks, aiming to respond more directly to regional demands and customer expectations.
Tuna brings 16 years of internal experience to the new role, having previously contributed to the launch of several product lines and the growth of Petlas’s market share in overseas territories.
His promotion underlines the company’s preference for continuity and market familiarity, reinforcing a leadership approach that blends on-the-ground experience with long-term relationship building.
With evolving competitive pressures in the European tyre market, Petlas is positioning itself as a more agile and responsive player. Tuna’s appointment is expected to support a pragmatic, market-specific growth strategy tailored to regional economic conditions and customer profiles.
Tagged with: Petlas, European tyre market, tyre sales strategy, international marketing, Okyanus Tuna, commercial tyre expansion, tyre distribution Europe
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