NEXEN TIRE has officially launched its latest winter tire, the Winguard Sport 3, at a high-profile event in Salzburger Lungau, Austria. Designed to enhance safety, traction, and overall performance in snowy and icy conditions, the new tire was put to the test in real-world winter driving scenarios.
The event provided a hands-on experience for attendees, allowing them to assess the tire’s capabilities through an immersive Test & Fun winter driving program. The Winter Driving Park Lungau, located at an altitude of 1,030 meters, offered a challenging environment to demonstrate the tire’s grip, handling, and braking performance across various snowy terrains.
The Winguard Sport 3 is designed to deliver:
✔️ Enhanced traction on snow and ice – Thanks to a new tread design and advanced winter compound
✔️ Optimised handling in extreme conditions – Ensuring stability even on slippery surfaces
✔️ Improved braking performance – Reducing stopping distances for added safety
Attendees were also given a detailed presentation on the tire’s cutting-edge features, reinforcing NEXEN TIRE’s commitment to innovation and superior winter driving performance.
The Winter Driving Park Lungau provided the perfect backdrop for the launch, offering:
Challenging snow-covered tracks to test handling
Large dynamic areas for performance assessments
Circular circuits for controlled cornering tests
This hands-on approach allowed drivers to experience firsthand how the Winguard Sport 3 performs in real-world winter conditions.
By hosting this exclusive winter driving experience, NEXEN TIRE has reinforced its dedication to pushing the boundaries of winter tire technology. The launch of the Winguard Sport 3 further solidifies the brand’s position as a leader in innovative tire solutions for challenging weather conditions.
With enhanced safety features, advanced traction capabilities, and optimised performance, the Winguard Sport 3 is set to become a go-to choice for drivers seeking reliability on snow-covered roads.
Editorial Standards & Disclaimer
Tyre News Media is an independent industry publication. Our reporting is based on information available at the time of publication, including company announcements, regulatory filings, official data, research and other sources considered reliable.
Articles may include independent analysis and editorial interpretation. Where appropriate, company statements and third-party claims are attributed to their source. Analysis, estimates and forward-looking observations should not be read as statements of established fact.
Tyre News Media takes reasonable steps to ensure accuracy but welcomes corrections, clarifications and responses from organisations or individuals covered in our reporting. If you believe information is inaccurate or requires clarification, please contact info@tyrenews.co.uk. Material errors will be corrected as appropriate.
Commercial relationships, advertising and sponsorship do not determine Tyre News Media's editorial coverage or conclusions.
_0%20(1).png)
.jpeg)
.jpg)
%20(1).jpeg)
.jpeg)
