NEXEN TIRE has officially launched its latest winter tire, the Winguard Sport 3, at a high-profile event in Salzburger Lungau, Austria. Designed to enhance safety, traction, and overall performance in snowy and icy conditions, the new tire was put to the test in real-world winter driving scenarios.
The event provided a hands-on experience for attendees, allowing them to assess the tire’s capabilities through an immersive Test & Fun winter driving program. The Winter Driving Park Lungau, located at an altitude of 1,030 meters, offered a challenging environment to demonstrate the tire’s grip, handling, and braking performance across various snowy terrains.
The Winguard Sport 3 is designed to deliver:
✔️ Enhanced traction on snow and ice – Thanks to a new tread design and advanced winter compound
✔️ Optimised handling in extreme conditions – Ensuring stability even on slippery surfaces
✔️ Improved braking performance – Reducing stopping distances for added safety
Attendees were also given a detailed presentation on the tire’s cutting-edge features, reinforcing NEXEN TIRE’s commitment to innovation and superior winter driving performance.
The Winter Driving Park Lungau provided the perfect backdrop for the launch, offering:
Challenging snow-covered tracks to test handling
Large dynamic areas for performance assessments
Circular circuits for controlled cornering tests
This hands-on approach allowed drivers to experience firsthand how the Winguard Sport 3 performs in real-world winter conditions.
By hosting this exclusive winter driving experience, NEXEN TIRE has reinforced its dedication to pushing the boundaries of winter tire technology. The launch of the Winguard Sport 3 further solidifies the brand’s position as a leader in innovative tire solutions for challenging weather conditions.
With enhanced safety features, advanced traction capabilities, and optimised performance, the Winguard Sport 3 is set to become a go-to choice for drivers seeking reliability on snow-covered roads.
From breaking news to forward-thinking industry trends, our subscriber section keeps you informed, engaged, and ahead of the competition.
