Micheldever Tyre Services and Petlas: A Strategic Alliance Reshaping the UK Tyre Market

In February 2023, Micheldever Tyre Services (MTS) and Petlas solidified a significant partnership with the signing of an Exclusive 5-Year Distribution Agreement. This strategic alliance, set to continue until 2028, positions MTS as the exclusive distributor of Petlas' primary brand across the UK, specifically targeting the passenger car, 4×4, and light truck tyre segments.

Original Article: https://www.tyrenews.co.uk/posts/petlas-and-micheldever-tyre-services-join-forces-for-exclusive-5-year-distribution-agreement

A Strategic Alliance Built on Innovation and Commitment

Petlas has established itself as a powerhouse of innovation and quality. The company's commitment to excellence is evident not only in its current annual production of 13 million tyres but also in its ambitious plan to increase this figure to 24 million within five years, thanks to new investments.

Micheldever Tyre Services harnesses this robust production capability through its extensive distribution network, ensuring that Petlas tyres are readily available across the UK. This partnership is meticulously designed to cater to the unique demands of UK drivers, offering a range of products that excel in safety, performance, and durability.

Micheldever Tyre Services and Petlas: A Strategic Alliance Reshaping the UK Tyre Market
April 23, 2024
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