Colewood Automotive has announced the promotion of Mark Widdows to Managing Director of Select+ Automotive Network, a newly branded division within the Colewood group of companies.
The appointment reflects Colewood's strategic focus on strengthening its relationship with independent fitting partners through a dedicated rewards and support programme.
Select+ operates as a bespoke buying group and rewards programme that harnesses the collective purchasing power of approximately 1,800-1,900 fitting partners across the UK. The programme enables members to accumulate rebates from spending with approved supply partners, which are then pooled and made available for flexible redemption through an online portal.
Membership is open to all Colewood Automotive fitting partners who maintain qualifying spend with at least one approved supply partner.
The programme offers several advantages designed to support independent fitters:
Financial incentives: Flexible redemption options for earned rebates provide fitting partners with accessible rewards based on their purchasing activity.
Increased visibility: Members gain enhanced exposure through listings on Colewood Automotive's high-traffic ecommerce platforms, including Asda Tyres and RAC Tyres, helping drive footfall to their centres.
Operational support: The network provides streamlined end-to-end solutions, dedicated customer service, and increased booking volumes generated from online tyre replacement orders placed through Colewood's digital channels.
Logistics advantages: Automatic tyre delivery to fitting locations and simplified returns processes help reduce administrative burden.
Customer acquisition: Enhanced visibility and booking systems create opportunities for fitting partners to attract new customers who may require additional automotive services beyond initial tyre replacements.
Online-to-workshop journeys continue to grow across UK tyre retail, with platforms and software providers adding features that streamline booking and service upsell. Recent coverage of new booking tools enabling MOT and repair alongside tyres illustrates the trend toward integrated, portal-driven workflows that Select+ seeks to leverage. - https://www.tyrenews.co.uk/tyre-industry-business-directory-software-data-solutions
Widdows' promotion to the newly created Managing Director role signals Colewood's commitment to developing Select+ as a cornerstone of its fitting partner strategy. The programme aims to provide independent fitters with both financial benefits and operational advantages that help them compete more effectively in an increasingly digital marketplace.
By combining purchasing power, rewards, technology infrastructure, and marketing reach, Select+ positions itself as a comprehensive support network for independent fitting centres across the UK tyre retail sector.
Tagged with: Select+ Automotive Network, Colewood Automotive, buying group, fitter rewards programme, ecommerce tyre bookings, independent fitters, rebate portal, UK tyre retail, partner visibility, customer acquisition
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