As part of its focus on road safety and driver education, Bridgestone has released new survey results revealing widespread public support for additional safety measures targeting newly qualified drivers in the UK.
The study, based on responses from 2,000 motorists, indicates that a majority favour the introduction of a Graduated Driving Licence (GDL) system. This phased approach to licensing would place temporary restrictions on new drivers, with the aim of improving safety during their initial months on the road.
According to the survey, 57% of respondents back a GDL framework — a system already implemented in countries such as Australia and parts of the US — which introduces drivers to increasingly complex road conditions in stages.
Half of those surveyed believe new drivers should display a ‘recently passed’ sign for up to a year post-test, while a similar percentage support a one-passenger limit during the same period.
Additional suggestions include:▪ 39% supporting a mandatory refresher course after passing
▪ 21% backing a 50-mile travel restriction for the first 6–12 months
These findings point to a growing appetite for reform in the way young drivers are prepared for real-world road scenarios.
One of the most striking results from the survey is the finding that 70% of motorists believe tyre safety should be taught in the classroom before driving lessons begin. This aligns with broader road safety initiatives highlighting tyre awareness as a critical component of vehicle safety.
Separate research from TyreSafe reinforces the concern, revealing that three in five young drivers admit to never checking their tyres — a behaviour that could contribute to avoidable incidents on the road.
Bridgestone UK Senior Marketing Manager, Helen Roe, commented on the results:
“Our findings reinforce the importance of road and tyre safety education, particularly amongst young drivers who might be at greater risk on roads in the initial period of passing their driving test.”
The research supports Bridgestone’s wider efforts to raise awareness around vehicle safety, including its Tyre Care Guide and alignment with the company’s E8 Commitment — particularly the principles of 'Ease' and 'Extension' in its mobility and safety initiatives.
Bridgestone’s survey underscores the rising focus on preventative safety in the tyre and mobility sector, especially for new drivers. With data showing a lack of tyre awareness among young motorists, embedding tyre education into early driver training aligns with broader industry trends in smart safety, connected vehicle ecosystems, and data-driven risk reduction. As the tyre industry evolves to support intelligent and sustainable mobility, such initiatives could form the groundwork for more connected, automated safety systems that intervene before incidents occur.
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