Indian tyre manufacturer Eurogrip Tyres has presented its latest two-wheeler products at the 17th edition of Feria 2 Ruedas (F2R), held in Medellín, Colombia, from 15–18 May 2025. The event is one of the most influential in Latin America’s motorcycle industry calendar, attracting manufacturers, distributors, and enthusiasts from across the region.
Eurogrip, a division of TVS Srichakra Ltd, took the opportunity to highlight its growing focus on international markets by exhibiting its premium motorcycle tyres at stand N24 in the Tented Pavilion. The selection included:
▪ Sport touring tyres: Roadhound, Protorq Extreme
▪ Trail and off-road models: Trailhound STR, Climber, Terrabite DB+
▪ Urban and utility tyres: Bee Connect, Badhshah LX
These models are aimed at a range of riders including touring enthusiasts, off-road adventurers, and daily commuters, and are part of Eurogrip’s strategy to offer performance-oriented tyres adapted to varied terrains and usage profiles.
P Madhavan, Executive Vice-President – Marketing & Sales at TVS Srichakra Ltd, noted the significance of the region for the company’s global expansion. He said the F2R Expo presents an “engaging platform” for building customer and distributor relationships in a high-potential market.
The Latin American motorcycle sector has seen robust growth in recent years, with Colombia positioned as a key regional hub for two-wheeler sales and aftermarket services. Events like F2R allow tyre brands to interact directly with B2B buyers and showcase technologies tailored to regional demands.
With an emphasis on performance and versatility, the brand’s portfolio aligns with rising demand in Latin America for durable tyres suited to both urban mobility and rural travel. Participation in regional tradeshows also highlights the strategic importance of in-person engagement in building brand visibility and securing distribution channels in emerging economies.
Tagged with: Eurogrip Tyres, F2R 2025, motorcycle tyres, Latin America, TVS Srichakra, off-road tyres, sport touring tyres
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