Trade Fairs

AGRITECHNICA 2025: Who the Tyre World Can Meet in Hanover

Published:
Oct 21, 2025 9:38 AM
Author:
James Lockwood
With tyres and wheels concentrated across Halls 2, 3, 4, 5, 20, and 21, the show promises to be essential viewing for anyone involved in agricultural mobility solutions.

The global agricultural tyre and wheel sector will converge on Hanover Exhibition Centre from 9 to 15 November 2025, as AGRITECHNICA returns with a comprehensive lineup of manufacturers, suppliers, and technology providers. With tyres and wheels concentrated across Halls 2, 3, 4, 5, 20, and 21, the show promises to be essential viewing for anyone involved in agricultural mobility solutions.

Daily opening hours run from 09:00 to 18:00, giving visitors ample time to explore the latest developments in farm tyre technology, track systems, and precision inflation solutions. The show app will help attendees map stands and schedule meetings efficiently across the sprawling exhibition halls.

Headline Tyre and Track Exhibitors

Trelleborg Tires and Yokohama TWS will command attention in Hall 20, Stand B58, with a new product reveal scheduled for opening day at 14:15 on 9 November. The Yokohama TWS family brings together Trelleborg, Mitas, Maximo, Cultor, and Interfit brands under one roof, offering visitors a complete view of the group's agricultural portfolio.

Mitas will showcase its full agricultural range as part of the Yokohama TWS presence, giving contractors and farmers direct access to technical specialists across multiple product lines.

BKT Europe has secured space in Hall 07, Stand 07A36, where the Indian manufacturer will display its broad fitment range for tractors, trailers, and specialty equipment. BKT's growing European presence makes this a key stop for dealers evaluating new supply relationships.

CEAT Specialty has confirmed participation, aligning its showcase with AGRITECHNICA's smart efficiency theme. The Indian tyre maker's expanding agricultural portfolio will be on display for European distributors and OEM partners.

Alliance Tire Europe, operating under Yokohama Off-Highway Tires, appears in the show directory under the Tyres category, bringing its Alliance, Galaxy, and Primex brands to the Hanover audience.

Continental Specialty Tires remains a familiar presence at AGRITECHNICA, with recent agricultural portfolio developments likely to feature. Visitors should watch for Hall 3 updates in the directory as Continental's final stand details are confirmed.

Wheels, Rims, Systems and Components

Beyond tyres, the show features a strong supporting cast of wheel and component specialists serving agricultural equipment manufacturers and aftermarket distributors.

ADR S.p.A. occupies Hall 15F12, listed under both Tyres and Wheels categories. The Italian manufacturer's axles, hubs, and wheel assemblies supply OEM and replacement markets across Europe.

Bohnenkamp SE will present tyres, wheels, and solid rubber solutions in Hall 04C22, offering one-stop sourcing for agricultural dealers and fleet operators.

FIRA Industriale brings wheels, freewheeling components, and iron wheels to Hall 04A20, serving niche applications where steel remains the material of choice.

Gruva Techniek BV (Hall 04C05) and Asian Tire Factory (Hall 20C15) both include iron and solid rubber wheels in their ranges, addressing specialized equipment needs from vintage machinery to industrial agricultural applications.

HBI Tyres & Wheels, alongside Bandenmarkt and Delcora, will display tyres, rims, dual spacers, hubs, jockey wheels, and freewheeling components, representing the Netherlands' strong position in agricultural wheel distribution.

Tracks and Central Tyre Inflation Systems

Track conversion systems and precision tyre pressure management represent two of the fastest-evolving segments in agricultural mobility.

Soucy Track Systems takes Hall 03B19, listed under Track Systems for Tractors. The Canadian manufacturer's rubber track conversions continue to gain ground in European markets where soil protection and flotation drive purchasing decisions.

Camso's leadership in agricultural track systems remains relevant for visitors planning conversions and replacements. Attendees should check the show directory for confirmed stand details from the Michelin-owned brand.

PTG Reifendruckregelsysteme, part of the Michelin Group, will present tyre pressure control systems and is scheduled to speak on the Smart Farming stage. Central tyre inflation systems (CTIS) have moved from premium option to mainstream specification on high-horsepower tractors and self-propelled equipment, making PTG's technical sessions particularly valuable for understanding OEM integration trends.

What to Watch

Several developments merit particular attention from tyre industry visitors:

The new agricultural tyre launch at Trelleborg Tires on opening day represents the show's most significant product reveal in the tyre category. The 14:15 presentation on 9 November will showcase the full Yokohama TWS portfolio across both Trelleborg and Mitas brands.

BKT's Hall 7 presence offers insight into how Indian manufacturers are positioning themselves for European growth, with product ranges increasingly tailored to Western European farming conditions and dealer expectations.

CEAT Specialty's showcase should reveal how the company is aligning its agricultural tyre development with European demand for smart efficiency solutions, particularly in segments where precision agriculture drives specification decisions.

CTIS and soil protection sessions will demonstrate practical applications of tyre pressure management technology, with PTG and OEM integrations showing how central inflation systems are becoming standard equipment on modern agricultural machinery.

Planning Your Visit

The concentration of tyres and wheels in Halls 2, 3, 4, 5, 20, and 21 simplifies route planning but still requires strategic thinking. Downloading the show app enables efficient stand mapping and meeting scheduling, particularly important given the exhibition's scale and the seven-day duration.

Hall 20's positioning as the primary tyre exhibition area places major brands including Trelleborg, Mitas, and Asian Tire Factory in close proximity, while the surrounding halls capture wheel specialists, component manufacturers, and track system providers.

Quick Exhibitor Roll-Call

For tyre industry professionals planning their Hanover visit, the confirmed exhibitor list includes Trelleborg Tires, Mitas, Yokohama TWS, BKT Europe, CEAT Specialty, Alliance Tire Europe, ADR, Bohnenkamp, FIRA Industriale, Gruva Techniek, Asian Tire Factory, HBI Tyres & Wheels, Soucy, and PTG, alongside additional tyre and track brands appearing in the live directory.

The Tyres and Wheels category on the AGRITECHNICA digital platform allows filtering by specific product segments, helping visitors identify niche suppliers and component specialists serving particular equipment types or applications.

With daily hours from 09:00 to 18:00 across the seven-day show, AGRITECHNICA 2025 offers the agricultural tyre sector its most comprehensive gathering of the year. Whether tracking new product launches, evaluating supply partnerships, or understanding how precision farming is reshaping tyre specifications, Hanover delivers.

Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.

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