Yokohama Tyres Charges into the Future with Everything Electric London

Yokohama Tyres is thrilled to announce its partnership with Everything Electric London, the pinnacle of Home Energy & Electric Vehicle shows, set to energize the London ExCel from 28th to 30th March 2024. This collaboration marks a significant milestone in Yokohama’s journey towards supporting the electrification of the automotive industry, underlining its commitment to sustainable and innovative motoring solutions.

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Published on
March 18, 2024

Leading the Charge in EV Tyre Innovation

Yokohama Tyres, known for its pioneering spirit and dedication to environmental sustainability, has been at the forefront of developing advanced tyre solutions for electric vehicles. With the introduction of its first tyre designed specifically for the unique requirements of EVs, Yokohama continues to lead the way in enhancing the performance and efficiency of electric transportation.

Peter Fairlie, Chief Executive of Yokohama UK, expressed his enthusiasm for the partnership: “Our long-standing commitment to eco-friendly motoring is exemplified by our BluEarth range of tyres. Supporting Everything Electric London allows us to showcase our latest innovations in EV tyre technology and engage directly with thousands of EV enthusiasts.”

A Spectacle of Electric Mobility

As the official sponsor of the Live Action Arena, Yokohama will present attendees with an electrifying display of the latest EV models hitting the UK market, including the much-anticipated UK debut of the Chery Omoda E5. Visitors will also get up close with the Fisker Ocean, the ORA O3 Pro, and the BYD Seal, witnessing the future of electric mobility in action.

The event will feature insights from industry experts, including the beloved presenters of Fully Charged and former BBC Top Gear host Rory Reid, offering attendees a comprehensive view of the advancements and trends shaping the electric vehicle industry.

Driving Forward with Yokohama

Yokohama’s reputation for excellence is further cemented by its tyres being selected as original equipment by leading vehicle manufacturers. From the original Tesla Roadster to the all-new Lexus LBX, Yokohama’s tyres are at the heart of some of the most innovative electric vehicles on the road today.

For more information about Yokohama’s range of EV-specific and BluEarth tyres, visit

To discover more about Everything Electric London and to book your tickets, head over to

Yokohama Tyres is excited to meet the vibrant community of EV drivers and enthusiasts at Everything Electric London, demonstrating its unwavering support for a cleaner, greener, and electrified future.

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