Yokohama Rubber to Supply of ADVAN V61 Tires to Lexus's New LBX SUVs

Yokohama Rubber Co., Ltd. has announced its collaboration with Lexus, marking a new chapter in luxury vehicle manufacturing. Yokohama will be supplying its high-performance ADVAN V61 tires as original equipment (OE) for Lexus's latest compact SUVs, the LBX, set to hit the markets in Japan, Europe, Asia, and other regions in December 2023.

Image |
Yokohama Rubber | ADVAN V61 *The tire shown in the photo differs in size from those installed on the new LBX.
Published on
December 13, 2023

Innovative Tire Technology for Enhanced Performance

The ADVAN V61, part of Yokohama’s globally renowned ADVAN brand, is designed to elevate the driving experience. These tires, available in sizes 225/55R18 98H and 225/60R17 99H, are engineered to provide stable handling and a comfortable ride, crucial for luxury compact SUVs like the LBX. Additionally, they boast low rolling resistance and superior performance in both dry and wet conditions.

AI-Driven Development: A Leap into the Future

Yokohama Rubber’s cutting-edge approach to tire development utilises its proprietary HAICoLab (Humans and AI ColLaborate) framework. This AI-based development strategy merges human creativity with AI’s vast data-processing capabilities. The ADVAN V61 tires are a product of this innovative approach, where real and virtual data are combined to enhance predictive analysis and design efficiency.

HAICoLab conceptual diagram

Strategic Expansion Under Yokohama Transformation 2023

This collaboration aligns with Yokohama Rubber’s three-year medium-term management plan, Yokohama Transformation 2023 (YX2023). The plan focuses on maximising sales of high-value-added tires, including the ADVAN and GEOLANDAR brands. A key initiative under this strategy is the expansion of these brands as original equipment on new vehicles, a move that is expected to significantly bolster Yokohama's market presence.

Implications for the Automotive Industry

This partnership between Yokohama Rubber and Lexus is more than just a supply agreement; it represents a significant stride in automotive innovation and sustainable manufacturing practices. The use of advanced AI in tire development not only enhances vehicle performance but also paves the way for more environmentally conscious production methods.

As the automotive industry continues to evolve, collaborations like these are set to redefine the standards of luxury, performance, and sustainability in vehicle manufacturing.

Stay up to date with the latest tyre industry news and updates.
Weekly Newsletter - No Spam Ever
Oops! Something went wrong while submitting the form.