Yokohama Rubber Partners with Mitsubishi Motors: Equipping the New Triton with GEOLANDAR A/T G94 Tyres

Yokohama Rubber Co., Ltd. has announced its collaboration with Mitsubishi Motors Corporation.

The partnership will see Yokohama's GEOLANDAR A/T G94 tyres come as original equipment on Mitsubishi's latest Triton pickup trucks. This move also introduces the Triton to the Japanese market after a notable hiatus, equipped with cutting-edge tyre technology designed for diverse terrains.

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Yokohama Rubber
Published on
March 12, 2024

Yokohama and Mitsubishi: A Strategic Partnership

Yokohama Rubber has officially become the tyre supplier for the new Mitsubishi Triton, a vehicle reintroduced to Japan after nearly twelve years. This decision aligns with the launch of the Triton in various global markets, including Thailand, the Philippines, Australia, and New Zealand, ahead of its broader release in approximately 100 countries worldwide.

Innovative Tyre Technology for Enhanced Performance

The GEOLANDAR A/T G94 tyres are distinguished by their all-terrain capabilities, tailored to offer superior fuel efficiency, safety, and comfort across varying road conditions. Significant advancements in the tyre's belt rigidity ensure durability under the strenuous demands often placed on pickup trucks. Moreover, the meticulous tuning of the compound and tyre profile delivers a harmonious balance between control stability and rolling resistance, achieving unparalleled quietness during operation.

The New Triton: Mitsubishi's Global Vision

The all-new Triton emerges as Mitsubishi Motors' strategic asset in the global automotive market, marking its sixth generation with a comprehensive redesign. The pickup truck embodies the "Power for Adventure" concept, with extensive enhancements to its interior, exterior, chassis, and engine. Improvements in safety, comfort, and environmental performance highlight Mitsubishi's dedication to advancing vehicle technology while maintaining robustness and road capability.

Yokohama Rubber’s Strategic Direction Under YX2026

Under its three-year medium-term management plan, Yokohama Transformation 2026 (YX2026), Yokohama Rubber is focusing on elevating its consumer tyre business. Central to this strategy is the emphasis on high-value-added tyres, including the global flagship ADVAN brand and GEOLANDAR brand tyres for SUVs and pickups. The partnership with Mitsubishi Motors to equip the new Triton with GEOLANDAR A/T G94 tyres exemplifies this strategic direction, aiming to bolster Yokohama's presence in the OE tyre market.

Conclusion:

As Yokohama Rubber advances its strategic goals under YX2026, its focus on high-value-added tyres and original equipment partnerships sets a promising path for the future.

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