On April 15, Yokohama Rubber Co. Ltd. (YRC) initiated construction of its new consumer and light truck tyre manufacturing facility at the Alianza Industrial Park in Saltillo, Coahuila, Mexico.
The groundbreaking ceremony drew attendance from a host of dignitaries, including state and local officials, as well as top executives from Yokohama's various branches. Among them were YRC Chairman and CEO Masataka Yamaishi, CEO of Yokohama Corporation North America (YCNA) Shinichi Takimoto, and President and CEO of Yokohama Tire Corporation (YTC) Jeff Barna.
Set on a 150-acre expanse, the facility's construction is poised to start imminently, with production expected to commence in early 2027. Once operational, the plant aims to churn out approximately 5 million tyres annually.
Jeff Barna, at the ceremony, expressed his gratitude towards the workforce and clientele that have staunchly supported the Yokohama brand. "We stand here today in celebration and recognize the best employees and best customers in the world. Without their collective commitment, resolve and devotion to the Yokohama brand, today would not have been possible," said Barna.
The new factory is strategically located to better serve Yokohama's North American market, reflecting the company's commitment to enhancing the availability and quality of its products. “With the establishment of this factory, we are not only bringing our products closer to our local customers but also enhancing the quality and accessibility of our offerings,” Barna elaborated.
The investment in Coahuila is expected to bring significant economic benefits to the region, including job creation and potential growth in local ancillary industries. State Governor Manolo Jimenez and Saltillo Mayor Jose Maria Frausto Siller, who were present at the event, both highlighted the positive impact the new plant is anticipated to have on the local economy.
The plant is part of Yokohama’s broader strategy to expand its global footprint while adapting to regional market demands and strengthening its supply chain efficiency. This new facility underscores Yokohama's long-term vision for growth and its commitment to sustainability and innovation in the tyre manufacturing industry.
