Wigan Warriors and international tyre manufacturer Davanti Tyres have announced the extension of their partnership for an additional two years. This collaboration, which began in 2020, will now continue through the 2024 and 2025 rugby seasons.
Over the past few years, the partnership has been instrumental in supporting Davanti Tyres' ambitions to expand its brand presence both in the UK and on the international stage. This collaboration has not only been beneficial for Davanti Tyres but has also added value to the Wigan Warriors brand.
One of the most visible aspects of this partnership is the prominent placement of the Davanti Tyres logo on the upper back of the Men’s and Women’s first team playing shirts. Additionally, fans and followers of both brands have been treated to co-branded social media content, which not only showcases the partnership but also actively engages with the rugby community.
Rebecca Webb, Wigan Warriors Head of Partnerships, expressed her satisfaction with the collaboration, stating, "We are pleased to further extend our partnership with Davanti Tyres. We’re incredibly proud of the success the partnership has seen to date and the high-quality content and activations we’ve been able to deliver in collaboration with Davanti."
She further highlighted the shared values of high performance and community engagement that have been the cornerstone of their partnership. "We’ve successfully worked together to achieve great results and look forward to growing the partnership as we deliver further exciting projects for our fans," Webb added.
Echoing her sentiments, Peter Cross, General Manager of Davanti Tyres, said, "We’re delighted to be extending our partnership with Wigan Warriors. Since we joined forces in 2020, our collaborative activity with the Club and the players has exposed the brand not only to Rugby League fans on a global and national scale but also locally."
Cross emphasized the importance of community engagement for Davanti Tyres, stating, "Community engagement is very close to our hearts as a business, and we’re proud of the relationships we have built as a result of this partnership. We look forward to seeing this continue long term as the partnership grows."
For those interested in learning more about Davanti Tyres and their range of products, they can visit the official website at davanti-tyres.com.
