Toyo Tires Open Country ATIII wins Japanese Award

The prestigious Nikkan Jidosha Shimbun Goods Award, established in 1987, has once again honored products that have made significant contributions to the automotive goods industry. This year marks the 36th edition of the awards, which consider car parts introduced between April 2022 and June 2023.

The selection process takes into account factors such as sales volume, development concepts, relevance, industry impact, and societal conditions. Moreover, the selection committee relies on surveys conducted among car parts retailers and maintenance outlets to ensure a comprehensive and unbiased evaluation of the products.

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Toyo Tires
Published on
July 4, 2023

This year, the tire category award was bestowed upon the Open Country ATIII. Designed as an All Terrain tire, it offers exceptional performance and control in diverse weather and road conditions. After gaining substantial popularity in the SUV-dominated North American market, the tire was launched in Japan in 2022 and made its entry into the European market this year.

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