TIA AGRI Partners with Yokohama Off-Highway Tires to Supply Alliance Agricultural Tyres in the UK

TIA AGRI has announced a new partnership with Yokohama Off-Highway Tires (YOHT). The partnership will see TIA AGRI ready to distribute Alliance’s full range of off-highway tyres across the UK.

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Published on
January 16, 2024

A Milestone in Agricultural Tyre Distribution

TIA AGRI, a prominent player in the UK's agricultural industry, has taken a major step forward by joining forces with Yokohama Off-Highway Tires, a global leader in tyre manufacturing. This partnership is set to revolutionise the availability and distribution of high-quality agricultural tyres across the UK, particularly focusing on the Alliance brand, renowned for its exceptional performance and durability in various agricultural applications.

Yokohama Off-Highway Tires: A Legacy of Excellence

Yokohama Off-Highway Tires is celebrated worldwide for its expertise in producing aftermarket and OEM tyres designed specifically for the agricultural sector. With a presence in over 120 countries, YOHT’s product portfolio extends beyond agricultural tyres, encompassing forestry, construction, earthmoving, and mining sectors. YOHT’s line-up includes notable brands like Alliance, Galaxy, PrimeX, and Yokohama, each synonymous with quality and reliability.

The Alliance Advantage

The Alliance range, a key focus of this partnership, offers a diverse array of tyres tailored for agricultural use. Known for their advanced technology and adaptability to varying agricultural needs, these tyres promise to enhance efficiency and productivity for UK farmers and agricultural businesses.

What This Means for the UK Market

TIA AGRI, with its robust distribution network, is well-positioned to supply the full range of Alliance off-highway tyres, meeting the growing demands of the agricultural sector in the region. This alliance not only ensures availability but also the promise of quality and durability that comes with YOHT's products.

“With TIA Agri’s experience and reputation, we all see excellent opportunities for further growth of Yokohama Off-Highway Tires in the UK market”,

Ole Baek, vice president for North & West Europe at YOHT

Contact and Further Information

For more detailed information, interested parties can reach out to TIA AGRI at +44 1952 684 168 or visit their website at www.tiaagri.co.uk

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