Sailun Tyre Europe Explores Innovation with Insight Trip to Vietnam

Sailun Tyre Europe recently conducted an extensive and immersive event for over 100 of its customers, offering them a firsthand experience of the company's production facilities in Vietnam and Cambodia. This initiative is part of Sailun's efforts to reinforce its position as one of the fastest growing and most reliable tyre brands globally. Spanning two weeks, the event welcomed PCR (Passenger Car Radial) and TBR (Truck and Bus Radial) customers from a wide array of European countries, including Norway, Sweden, Finland, Switzerland, Latvia, Spain, France, the UK, Ireland, Italy, Germany, Romania, Hungary, and Poland.

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Sailun Tyre
Published on
March 4, 2024

The tour provided participants with a comprehensive understanding of Sailun Group's operations, its significant presence in Southeast Asia, innovative technologies like EcoPoint3, and a preview of new products set to launch in 2024. The journey began in Vietnam at Sailun's first modern production base outside China, showcasing its capacity to produce a full range of tyre categories, including the recent addition of rubber tracks. This visit highlighted the rapid modernisation and expansion of Sailun's manufacturing capabilities.

Sailun Group Europ.

The trip to Cambodia further impressed the attendees, showcasing the pinnacle of modern tyre production. The high level of automation and efficiency witnessed there not only changed the guests' perceptions of what a tyre factory could be but also strengthened their confidence in Sailun as a long-term partner and supplier.

Harry Wang, the General Manager of Sailun Europe, emphasised the significance of these trips in building customer confidence and loyalty. He highlighted the pivotal role of customers in the growth of Sailun Europe and Sailun Group, underscoring the company's achievements as the 12th largest and 11th most valuable brand in the tyre industry, and its status as the fastest growing brand.

This strategic move by Sailun not only serves to solidify customer relationships but also positions the company as a forward-thinking and transparent partner in the tyre industry. By showcasing their advanced production capabilities and commitment to innovation, Sailun Tyre Europe is reinforcing its brand image and trust with its European clientele, paving the way for sustained growth and expansion in the global market.

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