Radar Tyres Secures Multi-Year Sponsorship with Singapore Golf Association

Omni United, under its flagship brand Radar Tyres, has entered into a significant multi-year sponsorship agreement with the Singapore Golf Association (SGA) to nurture and support emerging golfing talent.

This partnership aims to provide essential financial backing for promising golfers who have transitioned from elite amateur status to professional competition, ensuring they have the resources necessary to advance their careers.

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Radar Tyres
Published on
May 17, 2024

This collaboration reflects Omni United's ongoing commitment to fostering talent within the communities in which it operates. G.S. Sareen, President and CEO of Omni United, expressed the company’s enthusiasm for this initiative, stating, "We are thrilled to announce Radar Tyres' multi-year partnership with SGA. At Omni United, it has been our endeavour to contribute to the countries where we operate, and we have done this whenever we have seen an opportunity. Singapore is where it all started for us, so it's only natural for us to support the local community. We have seen that once the professionals reach a certain level, they can support themselves. The amateurs have reasonable support from the system but when they turn professional and pursue their dreams to make a career in the sport, they require financial support the most. This is what we aim to accomplish with this partnership. We don’t want any local talent to be left behind for the want of financial support."

Tan Chong Huat, President of the SGA, welcomed Omni United and Radar Tyres as their newest partners, highlighting the shared vision and dedication to developing national golfers into world-class athletes. "Their support will be integral towards the success of our high-performance programs," he noted.

This sponsorship is not Omni United’s first foray into supporting golf at a professional level. The company previously sponsored LPGA golfer Jodi Ewart Shadoff from 2016 to 2021. The current partnership with SGA signifies a continued dedication to the sport and a strategic effort to bolster the prospects of local talent during the critical early stages of their professional journeys.

Omni United, established in 2003 and headquartered in Singapore, has grown into a global entity known for its innovative products and exceptional customer service. Its flagship brand, Radar Tyres, has been manufactured carbon neutral since 2013, underscoring the company’s commitment to sustainability.

For more information about Omni United or Radar Tyres, visit www.omni-united.com or contact them at info@omni-united.com.

About Omni United

Omni United designs, manufactures, and distributes a comprehensive range of tyres under various brand names, including Radar Tyres, Patriot Tires, American Tourer, Tecnica, Corsa, and RoadLux. Founded in 2003 by entrepreneur G.S. Sareen, Omni United is renowned for its innovative products, unparalleled customer service, and logistical solutions. The company operates in more than 80 countries and has been a reliable business partner within the global tyre industry.

About Singapore Golf Association

The Singapore Golf Association (SGA), established on 5 October 1961, is the National Sport Association responsible for governing golf in Singapore. SGA's mission is to encourage and promote the game of golf within the country. The association comprises 11 full members, 7 associate members, and 6 affiliate members, and is affiliated with international organisations such as the International Golf Federation and the Asia Pacific Golf Confederation.

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