Prometeon Tyre Group UK has announced the appointment of Ilke Bor as the new Marketing Manager for the UK, Eire, and Nordics, effective from 1st December 2023. This key appointment comes as the company aims to expand its market share and sales in the region, leveraging its premium brand tyres.
With over a decade of experience in the tyre industry, Ilke Bor is set to bring a fresh perspective and innovative strategies to Prometeon’s marketing efforts. His previous roles within the company, including Business Development Manager in Istanbul and Trade Marketing Manager covering an extensive region of Turkey, Russia, and the Commonwealth of Independent States, have been instrumental in Prometeon’s growth. His expertise in these roles, spanning 11 countries, has prepared him to take on the challenges of the new markets in the UK, Eire, and Nordics.
Speaking about his new role, Ilke Bor expressed his enthusiasm and commitment to driving the business forward. “I’m delighted to be joining the Prometeon team in the UK at this exciting time in their development and growth. I’m looking forward to using my experience to help drive the business forward,” he said. Bor’s focus will be on enhancing customer service and strengthening partnerships with dealers and fleet operators, which are crucial for the company’s success in these competitive markets.
Ali Yilmaz, MD of Prometeon Tyre Group UK, Eire, and Nordics, welcomed Bor to the senior management team, highlighting the pivotal role he will play in the company’s expansion. He will play a key role in the business enabling us to further build our presence in the commercial tyre market in the UK and across the region by promoting the benefits of our premium products and services to existing and new customers.’ Yilmaz stated.
For Prometeon Tyre Group, this marks a significant step in their ongoing efforts to deliver exceptional products and services while expanding their reach in these vital markets.