Prinx: The New Flagship Tyre Brand Revs Up for European Market Launch

Excitement is in the air as Prinx, the cutting-edge flagship brand of Chinese tyre manufacturer Prinx Chengshan, prepares to make its much-anticipated debut in the European market. Marking this significant milestone, a three-day extravaganza is set to take place in the vibrant city of Milan, Italy.

The event promises to be an immersive experience, providing valuable insights into the brand's strategy, market ambitions, and its commitment to innovation and sustainability.

Image |
Published on
May 19, 2023

Unveiling the European Market Launch:

Prinx Chengshan's latest venture into the European market is a testament to its dedication to delivering exceptional tyre solutions that meet the demands of discerning customers. The European market launch of Prinx aims to make a lasting impression on automotive enthusiasts, industry experts, and everyday drivers alike.

A Spectacular Celebration in Milan:What better way to celebrate the entry of Prinx into the European market than with a grand three-day event held in the captivating city of Milan? Renowned for its style, sophistication, and rich automotive heritage, Milan sets the stage for an unforgettable introduction of the Prinx brand.

Insights, Strategy, and Ambitions:

During the event, guests will have the unique opportunity to gain exclusive insights into Prinx's strategy and its ambitious plans for the European market. With a strong focus on performance, safety, and innovation, Prinx aims to establish itself as a formidable player in the tyre industry. This gathering of industry leaders, influencers, and automotive enthusiasts will set the tone for Prinx's journey in Europe.

Putting Prinx Tyres to the Test:

One of the highlights of the event will be a dedicated day of testing Prinx tyres on the legendary La Pista racetrack. Nestled within the grounds that once belonged to the prestigious Alfa Romeo, this iconic racetrack embodies performance automotive design and the spirit of motorsport. Prinx Chengshan is set to provide a fleet of combustion, hybrid, and electric vehicles, including notable models from Tesla and Mercedes-Benz, all fitted with Prinx tyres. This captivating showcase of Prinx's cutting-edge technology and performance capabilities further emphasises the brand's commitment to premium quality.

"Leave a Mark" - Prinx's Vision:

With an unwavering belief in its future potential, Prinx Chengshan's CEO asserts that Prinx is poised to leave a lasting impression in the tyre industry. This bold claim aligns perfectly with the brand's motto, "Leave a mark," which encapsulates its determination to make an indelible impact in Europe and beyond. By delivering innovative, reliable, and high-performing tyres, Prinx aspires to become the go-to choice for drivers seeking exceptional quality and performance.

Sustainable Values at the Heart:

The choice of Milan as the location for the launch event reflects Prinx's commitment to sustainability. The exclusive meeting area, selected with meticulous care, adheres to strict environmental criteria. Prinx understands the importance of minimising its ecological footprint and embraces sustainable practices, ensuring a brighter and greener future for all.

For more information please visit:

Stay up to date with the latest tyre industry news and updates.
Weekly Newsletter - No Spam Ever
Oops! Something went wrong while submitting the form.