Revolutionary Marking Identifies Tyres Made with Over 50% Sustainable Materials
In a move towards sustainable tyre manufacturing, Pirelli, the renowned Italian tyre manufacturer, has unveiled a new logo that will adorn its P Zero E tyres, indicating that these tyres contain at least 50% sustainable materials. This sustainability initiative aligns with Pirelli's commitment to environmental responsibility and will make it easier for consumers to choose more eco-friendly tyres in the future.
The New Sustainability Logo
The emblematic new logo features two arrows encircled, symbolizing Pirelli's dedication to sustainability. This logo will not only grace the current Pirelli P Zero E tyres but will also be incorporated into all future tyre models containing 50% or more bio-based and recycled materials. Pirelli's decision to introduce this logo underlines its steadfast commitment to environmental protection and its drive to simplify the purchasing process for sustainable tyres.
Certifiable Sustainability
The entire Pirelli P Zero E launch range proudly boasts more than 55% of its materials originating from bio-based and recycled sources, a claim independently verified by Bureau Veritas. Furthermore, Pirelli has pledged to continue third-party verification of eco-compatible materials for all upcoming products carrying the new sustainability logo.
Giovanni Tronchetti Provera, Head of Sustainability and Future Mobility at Pirelli, stated, "For several years, Pirelli has consistently reduced its environmental impact: a policy confirmed by all the main sustainability indices, which have recognized our commitment and transparency both in terms of results and ethos. We will now continue down this road, which our car manufacturer partners also recognize and appreciate."
Ambitious Sustainability Targets
Pirelli has set ambitious sustainability targets that involve a significant reduction in its environmental footprint. The company has already achieved its initial objective, originally set for 2025, two years ahead of schedule, thanks to the Pirelli P Zero E. Looking ahead, the company's next milestone, set for selected product lines by 2030, aims to use a minimum of 60% materials of bio-based origin and 12% recycled materials, with less than 30% of ingredients derived from fossil sources.
Pirelli intends to continually improve these targets, leveraging technological innovations developed by various departments involved in tyre development. According to Pirelli, these innovations have initiated a virtuous cycle, both quantitatively by increasing the percentage of sustainable materials and qualitatively through supply chain certification to internationally recognized standards.
Sustainable Materials in Pirelli P Zero E
Developing the P Zero E posed a unique challenge: balancing sustainability with the high-performance demands of an Ultra High-Performance (UHP) tyre. This innovative tyre achieved this delicate balance through the use of new sustainable materials, including:
Pirelli's commitment to sustainability extends beyond materials, encompassing every facet of tyre manufacturing, ensuring that eco-conscious consumers can make a positive impact on the environment without compromising on performance.
