Nova Motorsport: Revolutionising the World of Premium Competition and Specialist Tyres

Introducing a New Global Brand in Motorsport Tyre Technology

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Nova Motorsport
Published on
January 23, 2024

A New Player Enters the Motorsport Arena

Nova Motorsport, a new global motorsport brand, has been launched with the ambition of revolutionising the world of premium competition and specialist tyres. Founded by Paul Hallas, Managing Director of SPC Rubber Group, Nova Motorsport is dedicated to creating a range of superior premium competition and specialist tyres, designed to provide unparalleled performance and experiences on the racetrack.

Expert Team Assembled for Innovation

The brand's in-house Research and Development (R&D) department boasts a team of global industry experts, aiming to set new industry standards in bespoke tyre technology and speed to market. Nova Motorsport’s vision is to be the top choice for specialist high-performance, low-volume automotive manufacturers, as well as connoisseurs and private collectors.

Focus on Specialised Motorsport and Tyre Sectors

By concentrating exclusively on the motorsport and specialist tyre sectors, Nova Motorsport intends to utilise its specialised knowledge and expertise to create tyres tailored for ultra-demanding racing conditions. “Our strategy is to focus solely on low-volume racing and specialist tyres, flipping the traditional motorsport tyre business model,” stated founder Paul Hallas. The company plans to introduce several products in the premium competition and specialist tyre market this year.

New Appointments and Expertise

Paul Coates, a veteran of the motorsport tyre industry and former head of Avon Motorsport, joins the Nova Motorsport launch team. His expertise spans multiple motorsport disciplines, bringing invaluable insight to the brand. “For Nova Motorsport, the low-volume racing and specialist tyre sector is not just a marketing tool, but our core business,” said Coates.

Commitment to R&D and Tailored Offerings

Nova Motorsport is committed to substantial investments in research and development to remain at the forefront of tyre technology for competition cars and high-performance vehicles. Their expertise will enable the brand to tailor tyre offerings to meet the specific needs of various racing categories.

Upcoming Announcements and Exhibitions

Nova Motorsport will make further announcements about its products and partnerships in the coming weeks. The brand will also be an exhibitor at Retromobile – The Classic Car Show, in Paris from 31 January to 4 February 2024.

For more information about Nova Motorsport and its innovative approach to motorsport tyre technology, visit

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