In a groundbreaking announcement, Nexen Tire, a global leader in tyre manufacturing, has been recognised as a finalist in the International Design Excellence Awards (IDEA) 2023 for its innovative concept tyre, Mearth.
The IDEA Design Award, now in its 43rd year, is a globally acclaimed accolade presented by the Industrial Designers Society of America (IDSA). It stands shoulder to shoulder with other prestigious awards like Germany's Red Dot Design Award and the iF Design Award, making it one of the top three design awards worldwide.
This year's recognition for Nexen Tire is not just a testament to its innovative prowess but also a celebration of collaborative efforts. The award-winning Mearth tyre is a product of a partnership between budding product design students from the Busan Design Promotion Centre's Korea Design Membership Plus (KDM+) program and established industry-academic alliances.
But what makes Mearth truly stand out? Designed explicitly for Martian terrains, Mearth is a transformable tyre. It boasts a unique mode that allows it to alter its shape, enhancing drivability by expanding its tread area using specialized materials. Furthermore, its distinct protruding sidewalls are crafted to facilitate land cultivation on the challenging terrains of Mars.
A representative from NEXEN TIRE expressed the company's dedication, stating, "We are committed to continue developing products with unique designs and technological competitiveness in order to increase the value of our brand."
For a deeper dive into this revolutionary tyre and Nexen Tire's other offerings, visit http://www.nexentire.com/international/
