Nexen Tire Announces New Partnership with Juventus

Nexen Tire has recently announced an exciting new partnership with Juventus Football Club. This collaboration represents a significant step in NEXEN TIRE's sports marketing efforts, aimed at increasing brand awareness and engagement among football fans in Europe.

The partnership between NEXEN TIRE and Juventus FC was officially launched at the Allianz Stadium in Turin on Monday, July 10, 2023, in the presence of high-ranking representatives from both organizations. This marks the beginning of a promising journey that will elevate Nexen Tire's brand visibility to new heights.

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Nexen Tire
Published on
July 19, 2023

"We are delighted to announce our partnership with Juventus, a club known for having the largest fan base in Italy," said DC Kim, Vice President of Europe Marketing & Sales at NEXEN TIRE. "This collaboration fits seamlessly into our strategic plans for expansion in the European market, especially with the upcoming launch of the second phase of expansion at the Europe plant this year. The collaboration with this prestigious Italian football club includes great opportunities and will increase NEXEN TIRE's brand awareness across the continent."

"We are thrilled to welcome NEXEN TIRE as our official tire partner," said Tiziana Di Gioia, Juventus Chief Commercial Officer "Their global reputation for producing top-quality tires perfectly aligns with our ambition for excellence. We're pleased to welcome NEXEN in the Juventus family as our official tire category sponsor."

The choice to partner with Juventus was strategic for Nexen Tire, as the club's passionate fan base and history of success align well with the tyre manufacturer's goals for the European market.

As the official tyre sponsor of Juventus, Nexen Tire will enjoy prominent visibility within the stadium during matches, providing an exceptional opportunity to connect with fans on a deeper level and increase brand recognition. Dynamic digital campaigns leveraging social media and online platforms will also play a role in creating compelling experiences and driving brand affinity among a global audience.

Furthermore, the partnership will grant Nexen Tire access to exclusive hospitality experiences, enabling direct engagement with customers and consumers in unique and memorable ways. These hospitality programs aim to forge lasting connections and strengthen brand loyalty.

About Nexen Tire, the company was founded in 1942 and is a global tyre manufacturer headquartered in South Korea. It is among the world's fastest-growing tyre manufacturers, operating in 150 countries and owning manufacturing plants in Korea (Yangsan and Changnyeong), China (Qingdao), and the Czech Republic (Žatec). Nexen Tire specializes in manufacturing tyres with advanced technology and design excellence for passenger cars, SUVs, and light trucks, and supplies original equipment tyres to global automakers worldwide. In 2014, the company achieved a grand slam of the world's top four design awards, a first among tyre manufacturers worldwide.

For more information about Nexen Tire, please visit their website:

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