James Noon Joins BAB Agri's Expert Team

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B A Bush and Son Ltd
Published on
March 5, 2024

In another boost to their expanding team, BAB Agri is delighted to announce the addition of James Noon to its ranks, focusing on broadening the company's reach across the UK.

BAB Agri, is the sole distributors of the Ascenso tyre range, stands as one of the UK's rapidly growing off-road tyre wholesalers. This move is set to solidify BAB Agri's standing in the market, bringing unparalleled experience and technical acumen to the forefront.

With a career spanning 18 years within the industry, Noon's journey has seen him gain extensive experience and knowledge. His tenure began at the Tanvic Group, where he excelled as an Area Sales Manager. The pinnacle of his career was marked by an 8-year stint as Business Development Manager at Michelin & Camso, where he was instrumental in leading the Beyond Road product division, covering sectors such as Agriculture, Construction, Plant, Earthmover, Port, and Industrial.

Noon's appointment highlights BAB Agri's commitment to excellence and innovation. His diverse skill set is a perfect match for BAB's comprehensive product portfolio, which includes off-road solutions for a variety of applications. BAB Agri, a subsidiary of the esteemed Bush Tyres group, is uniquely positioned in the market, offering premium brands such as Michelin, Vredestein, Mitas, and the industry-acclaimed Ascenso.

In addition to its extensive tyre range, BAB Agri specialises in turf, tubes, and agricultural wheels, further enhancing its offerings to the industry. The company prides itself on providing tyre companies with choice and significant margin opportunities, setting a new standard in the agricultural tyre distribution sector.

Noon's integration into the BAB Agri team is anticipated to drive further growth and innovation within the company. His proven track record and deep understanding of the industry's nuances will play a pivotal role in expanding BAB Agri's market presence and enhancing its service offerings.

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