Hankook Tyre partners with AWS and Snowflake to launch AI data platform

Hankook Tyre has teamed up with Amazon Web Services (AWS) and Snowflake to establish an integrated artificial intelligence (AI) data platform. The platform will assist in enhancing the quality and performance of tyres while also aiding the development of autonomous driving technology.

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Hankook Tyre
Published on
April 21, 2023

Hankook Tyre has teamed up with Amazon Web Services (AWS) and Snowflake to establish an integrated artificial intelligence (AI) data platform. The platform will assist in enhancing the quality and performance of tyres while also aiding the development of autonomous driving technology. The partnership will enable Hankook to expand digital development processes across the entire value chain by enabling employees to make small innovations in a system-based work environment.

The project aims to build an integrated data analysis environment utilizing the latest AI and machine learning (ML) technologies. AWS’s data lake environment and analysis infrastructure, including Sagemaker and AutoML, will be leveraged, and Snowflake will serve as the data warehouse to promote cloud migration and digital transformation.

The cloud-based data analysis platform will house both internal and external data, including data from Hankook’s research and development, production, quality evaluations, as well as mobility providers or Voice of Customer (VOC) surveys. The platform is intended to enhance tyre performance and quality by integrating and analyzing data from performance tests and customer feedback for their electric vehicle tyres, the Hankook “iON” series, to improve their performance. The company will also use integrated analysis of vehicle operation data and external data to develop autonomous driving technology.

Hankook & Company’s Chief Digital Officer (CDO) and Chief Information Officer (CIO), Seong-jin Kim, stated that “by utilizing the excellent technology and solutions of Amazon Web Services and Snowflake, we will maximize our AI capabilities and accelerate our journey to enhance product competitiveness in areas such as electric vehicle and smart tires.”

AWS is the world's largest cloud services company, providing IT services for computing, storage, databases, analysis, artificial intelligence, IoT, and security to enterprises. Snowflake, headquartered in Montana, USA, is a cloud-based SaaS software that helps efficiently store, process, and analyze large volumes of data. Snowflake rose to prominence after Warren Buffett invested in the company, which was founded in 2012. In November 2021, Snowflake began operations in South Korea with the establishment of a local office.

The platform will enable Hankook to make data-based decisions and enhance the company’s value through the optimized availability of data. The company will be able to utilize an integrated platform to freely access data, identify new business opportunities, achieve strategic goals, and enhance competitiveness through data exchange and technology collaboration with external companies.

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