Giti Tire and Micheldever Strengthen Ties with New Exclusive Distribution Agreement

In a move that solidifies their position in the UK and Republic of Ireland tyre markets, Giti Tire and Micheldever Tyre Services have renewed their Exclusive Distribution Agreement for the popular GT Radial and Runway tyre brands.

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Chief Executive Officer at Micheldever Tyre Services, Jon Cowles (Left) and Executive Director of International Sales and Marketing for Giti Tire, Chris Bloor (Right) | Photo: Giti Tire
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16 Years of Collaboration

This latest agreement extends their partnership until 2026, marking an impressive 16 years since their original collaboration in 2010. The deal covers a range of tyre segments, including passenger car, SUV, 4x4, and light truck tyres.

Expanding GT Radial Performance Centres

Micheldever Tyre Services is set to expand the GT Radial Performance Centres (GTPCs) dealer programme, while jointly promoting the Runway brand. This collaboration ensures both brands remain innovative, meeting market demands.

Statements from Industry Leaders

Chris Bloor, of Giti Tire, highlighted the resilience of their partnership, especially given the challenging trading conditions in recent years. Jon Cowles, CEO of Micheldever Tyre Services, emphasised the mutual trust that has been pivotal to their long-term collaboration. Brian McDermott, Giti Tire's UK Country Manager, pointed to their strong tyre portfolio, including the GT Radial SportActive 2 and GT Radial FE2 tyres, as evidence of their readiness to meet future market needs.

With a focus on meeting the evolving demands of the tyre market, this partnership is poised for continued success in the coming years.

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