Falken Tyre Europe Strengthens Football Ties with Top European Clubs

In a move that underscores its commitment to football, Falken Tyre Europe has announced the continuation of its successful partnerships with two of Europe's elite football clubs: Borussia Mönchengladbach of Germany and Atlético Madrid of Spain. The partnerships, which were facilitated by the sports marketing agency SPORTFIVE, are set to extend into the upcoming season.

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Falken Tyre
Published on
September 11, 2023

Falken first established its role as the "Official Tyre Partner" and "Premium Partner" of Borussia Mönchengladbach in the 2018/19 season. This collaboration has been renewed for the current season, allowing Falken to maintain its prominent branding presence. This includes visibility on logo walls during interviews, press conferences, and other key events.

Similarly, the partnership with Atlético Madrid, which also began in the 2018/19 season, has been extended. This collaboration includes a series of activations, most notably the branding at the club's home matches held at the iconic "Civitas Metropolitano" stadium.

Both sponsorship deals offer Falken significant television exposure across Europe, thanks to LED perimeter advertising and static boards included in the packages.

Markus Bögner, Managing Director, President & CSO of Falken Tyre Europe, expressed his enthusiasm for the continued partnerships. "The cachet of these two clubs is highly impressive. We will continue to benefit from the far-reaching media presence and the associated coverage," he remarked, highlighting the significance of these alliances.

Adding to this sentiment, Hendrik Schiphorst, Managing Director of SPORTFIVE Germany, stated, "We have been working successfully with Falken Tyre Europe since 2015. These partnership extensions with top European clubs once again underline Falken's role as an established player in the sport. These collaborations will undoubtedly further Falken's brand communication objectives."

With these extended partnerships, Falken Tyre Europe solidifies its position in the football world, leveraging the sport's vast reach to enhance its brand visibility and engagement across the continent.

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