Driving Future Farming: BKT Continues Sponsorship with Tractor of the Year

BKT, has renewed its sponsorship of the prestigious Tractor of the Year (TotY) awards.

The renewal, which extends the partnership for another four years, was officially signed at BKT's European headquarters in Seregno, reinforcing the long-standing relationship between the two entities.

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BKT | (L to R) Fabio Zammaretti, President of Tractor of the Year and Lucia Salmaso, Managing Director of BKT Europe.
Published on
January 24, 2024

A Renewed Focus on Innovation and Sustainability

The renewed agreement between BKT and TotY symbolises more than just a continuation of a partnership; it represents a joint commitment to three critical pillars: cutting-edge technology, innovation, and sustainability. These themes are set to define the future direction of the Tractor of the Year awards, marking the beginning of a new era for this historic initiative.

In line with the constant evolution driving the world of agricultural mechanization, TotY will implement significant changes starting this year. These include alterations in the award categories, which will now consider the power of tractors and a broader range of factors, reflecting the latest developments in the sector.

Comments from the Leadership

Lucia Salmaso, Managing Director of BKT Europe, expressed enthusiasm about the renewed partnership. "Renewing our sponsorship with TotY was a natural decision for us at BKT. We share a commitment to a futuristic vision and the theme of sustainability, both of which are integral to our company's ethos. We're excited to celebrate these values with the winners of the new edition," she commented.

Echoing this sentiment, Fabio Zammaretti, President of Tractor of the Year, highlighted the importance of BKT's support. "Having a robust and reputable company like BKT by our side is an honor. As we celebrated our twenty-fifth anniversary last year, this renewal marks the start of a new chapter for us, one that includes introducing new categories to award the most innovative tractors in the sector."

The Future of the Tractor of the Year Awards

The upcoming Tractor of the Year event is scheduled for November 6 at Eima International 2024 in Bologna. This event is expected to showcase the latest advancements in tractor technology and will serve as a platform for celebrating the achievements of those who are pushing the boundaries of agricultural machinery.

With this partnership, both BKT and TotY are setting a new standard for recognitions in the agricultural sector, focusing on innovative, sustainable solutions that will shape the future of farming.

For more information on the partnership and the upcoming event, please visit: https://www.tractoroftheyear.org/

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