Continental Secures "Vendor of the Year" Title for Third Consecutive Year

Continental has clinched the esteemed "Vendor of the Year" accolade from Mitsubishi Logisnext Americas (MLA) for the third consecutive year. This honor comes through the OE aftermarket Rapidparts program, underscoring Continental Specialty Tires' unwavering dedication to the program's mission in the material handling sector.

Continental's relationship with Rapidparts, active since 2009, revolves around the provision of their top-tier product lineup--MH20, PT18, SC18, and General Tire--to cater to MLA's range of lift trucks which include renowned brands like Mitsubishi Forklift Trucks, CAT Lift Trucks, Jungheinrich, and Unicarriers in North America.

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Published on
August 10, 2023

Globally Acknowledged Excellence

Klaus Framenau, the brains behind Continental's Material Handling business field, expressed his enthusiasm, stating, "This trio of wins in the U.S. paints a promising picture not just locally but across our global markets. It's a testament to our shared ambition with Rapidparts to consistently offer top-tier products without breaking the bank."

Continental: A Unique Contender in the Race

A rare achievement, Continental not only secured this award for the third time but also emerged as the sole tire manufacturer to be recognized this year. Expressing his satisfaction, John Lamancusa from Mitsubishi Logisnext Americas said, "Continental Tires has showcased its commitment to excellence and innovation. Their forward-thinking strategy in discerning customer needs and swiftly adapting to a dynamic market landscape has positioned them well ahead of their peers."

Echoing these sentiments, Rob Schroeder, spearheading the Commercial Specialty Tires operations in North America and helming the Rapidparts program, remarked, "This hat-trick is a monumental achievement for our crew. It further underscores our determination to curate programs that ensure maximum value and minimal costs for our patrons."

MLA is set to recognize the winners at their annual supplier summit. A global heavyweight in the material handling and fleet solutions space, MLA aims to revolutionize material handling processes, paving the way for innovative goods transport mechanisms. With Rapidparts, they have successfully brought together an extensive array of suppliers, all aligned with this visionary goal.

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