Colewood Automotive Boosts Online Presence with Tyre Industry Veteran Mark Widdows

To amplify its digital footprint and expand its fitting network, Colewood Automotive has welcomed Mark Widdows, a distinguished franchise tyre expert, to its team as the new Network Director. This appointment marks a significant milestone for Colewood, known for managing several of the UK's largest tyre e-commerce platforms, including notable names such as Asda Tyres, etyres, and RAC Tyres.

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Ben Smallman PR
Published on
March 14, 2024

Widdows brings an impressive tenure of over four decades in the tyre industry to the table, with the last 17 years dedicated to sculpting franchise networks for esteemed brands Goodyear and Bridgestone. His expertise lies in enriching independent business owners and dealers with compelling value propositions, coupled with a proven track record of enhancing networks through quality partnerships.

The timing of Widdows' onboard comes at a pivotal moment for Colewood Automotive. The company, which collaborates closely with its licensing partners to sell and distribute tyres online, relies on its expansive tyre network for the actual fitting services—a network Widdows is now set to grow. "I am extremely excited to be working with such a forward-thinking brand in Colewood Automotive, which has made a huge impact in the automotive retail sector since its inception in 2017," said Widdows. His ambitious vision includes broadening the network to achieve national coverage, leveraging his extensive contacts and industry acumen to attract high-calibre partners to the Colewood family.

With a career spanning 41 years and roles ranging from tyre fitter to UK & Ireland Retail Network Manager, Widdows' comprehensive experience is expected to propel Colewood Automotive into its next growth phase. His strategic focus will not only enhance the company's online presence but also fortify its position as a leader in the automotive retail space.

Travis Coleman, Managing Director of Colewood Automotive, expressed his enthusiasm for the new addition, stating, "It's a huge coup for us to add Mark to the team. He brings vast experience to the role and will play a massive role in helping us to achieve our objectives."

As Colewood Automotive gears up for this exciting new chapter, the industry watches with anticipation. The company's innovative approach to online tyre retailing, combined with Widdows' extensive expertise, promises to set new benchmarks in the sector. For more information on Colewood Automotive and its services, visit their website at

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