CEAT Clinches the Prestigious Deming Grand Prize: A First for the Global Tyre Industry

In a monumental achievement for the tyre manufacturing industry, CEAT has been crowned as the world's first tyre brand to win the coveted Deming Grand Prize in 2023. This accolade not only places CEAT in an elite group of global companies but also underscores its unwavering commitment to excellence in Total Quality Management (TQM).

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Published on
October 5, 2023

The Deming Grand Prize, presented by the Union of Japanese Scientists and Engineers (JUSE), is a testament to organisations that have not only achieved the Deming Prize but have also demonstrated sustained and elevated TQM practices for over three years. The significance of this award is further magnified when one considers that only 33 companies worldwide have been honoured with this recognition, with CEAT being the sole representative from the tyre industry on this global platform.

Tracing back to 2017, CEAT made headlines by becoming the first tyre company outside of Japan to clinch the Deming Prize. This journey from the Deming Prize to the Grand Prize showcases CEAT's relentless pursuit of quality and its dedication to setting industry benchmarks.

Anant Goenka, Vice-Chairman of CEAT, expressed his gratitude and pride on this momentous occasion. "We are deeply honoured by the Deming Grand Prize. This accolade underscores our unwavering commitment to excellence. Our gratitude goes to our invaluable partners and vendors for their steadfast support. This achievement inspires us to continue leading the tyre manufacturing industry worldwide, focusing on quality and customer satisfaction,” he remarked.

Echoing Goenka's sentiments, Arnab Banerjee, MD and CEO of CEAT, shed light on the company's ethos that led to this recognition. "Winning this prize reflects our robust business systems and processes, leading to the creation of highly reliable and dependable products and services every time. This is delivered through the involvement of every employee and all stakeholders, making it truly partnership-based. We believe that CEAT's customer-centric approach and superior quality standards have played a critical role in winning us this honour," Banerjee stated.

As CEAT continues to pave the way in the tyre manufacturing industry, the Deming Grand Prize is not just an award shines a light on CEAT's commitment to excellence and its vision for the future.

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