Bridgestone's Strategic Leap into Automotive SaaS with 5% Stake in Halford’s Avayler

Bridgestone, has strategically acquired a 5% stake in Avayler, the innovative automotive software as a service (SaaS) platform developed by Halfords. This transaction, valued at USD 3 million in cash, is a testament to Bridgestone's commitment to revolutionising the automotive industry through digital transformation.

Avayler, launched in July 2021, is a state-of-the-art SaaS platform designed to cater to the needs of the modern automotive business. Operating across garages, mobile vans, and retail stores, Avayler offers a comprehensive suite of services, from online customer booking to invoicing, simplifying and streamlining the operational process for automotive companies.

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Published on
November 1, 2023

Since its launch, Avayler has quickly established itself as a leading provider of automotive SaaS solutions, securing significant contracts with major players in the industry such as American Tire Distributors Inc. in North America, Tirebuyer in the USA, and Mobivia in Central Europe.

Graham Stapleton, CEO of Halfords, expressed his excitement about Bridgestone's investment, stating, "This investment from Bridgestone, a renowned name in the world of mobility, further solidifies Avayler's position as a leading provider of automotive SaaS solutions."

With over 3,000 garages and vans operating worldwide, Bridgestone's investment in Avayler is a strategic move that showcases its dedication to embracing the technological advancements in the automotive industry. The proceeds from this transaction will be utilized for general corporate purposes and to fuel the continued growth and development of Avayler's innovative platform.

In conclusion, Bridgestone's acquisition of a 5% stake in Avayler is a significant milestone in the evolution of automotive software services. This strategic partnership is set to drive innovation and redefine the standards of automotive SaaS solutions, catering to the ever-growing demands of the global mobility landscape.

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