Bridgestone to Showcase Groundbreaking Fleet Solutions at CES 2024

Bridgestone, a global leader in tires and rubber, is set to make a significant impact at the Consumer Electronics Show (CES) in Las Vegas from January 9-12, 2024. The company announced its plans to present an end-to-end customer experience, Bridgestone Fleet Care, aimed at boosting sustainability, efficiency, safety, and productivity for commercial fleets.

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Published on
December 22, 2023

At the forefront of Bridgestone's showcase will be their innovative tire products, services, and solutions. This comprehensive portfolio is designed to add value to commercial fleets of all sizes. In an effort to address societal challenges, Bridgestone will also host special guests from Truckers Against Trafficking, Kodiak, and Penske. These discussions will focus on real-world issues and explore how partnerships in the transportation industry can contribute to their resolution. These sessions will be live-streamed for those unable to attend the event in person.

The Bridgestone Mid Term Business Plan (2024-2026) marks a strategic shift in the company's approach, emphasizing a "PASSION for Excellence." This new direction will focus on premium and solution-based business models to create a "new premium" in the industry.

Key Features of Bridgestone Fleet Care:

  1. ENLITEN Technology: This innovative technology stack is a game-changer in tire design, emphasizing dynamic performance and the use of renewable and recycled materials. The expansion of Bridgestone's Warren County, Tenn., plant will further integrate ENLITEN technology into commercial applications, enhancing durability, rolling resistance, and wear across various applications.
  2. Retreading Innovation: Bridgestone Bandag has been a pioneer in tire retreading for over six decades, significantly contributing to sustainability by keeping millions of tires out of waste streams. Combined with other Fleet Care services, retreading helps extend tire life and support sustainability goals.
  3. Service Solutions: The Bridgestone Commercial Dealer Network offers comprehensive service management for both routine and emergency maintenance, including innovative on-site service options.
  4. Tire Solutions: Advanced tire monitoring and asset management tools are transforming how fleets use data to optimize operations, reduce costs, and enhance safety.
  5. Fleet Management Solutions: Bridgestone's end-to-end fleet management solutions leverage advanced platforms for GPS tracking, video telematics, driver behavior management, and route optimization, among others.

In addition to these innovations, Bridgestone will highlight its commitment to sustainability through motorsports, particularly the Bridgestone World Solar Challenge. The company's partnership with Truckers Against Trafficking in combating human trafficking and collaborations with Kodiak Robotics and Penske will also be featured.

Bridgestone's presence at CES 2024 is a testament to its E8 Commitment, which encompasses eight values starting with "E" – Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment. This aligns with the company's goal of contributing to a sustainable society.

Visit Bridgestone at Booth 4465 in West Hall, Las Vegas Convention Center, during CES 2024, with media days on January 7-8 and public days from January 9-12.

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