Bohnenkamp Benelux B.V. recently shared insights from their participation in the BKT Marketing Event 2024, underscoring the tyre manufacturer's dedication to growth, environmental sustainability, and community welfare.
The event, which took place this year, was attended by Bohnenkamp AG's marketing specialists, including Manon Albinus, Henrik Schmudde, and Frank Hoersting, who returned with a renewed appreciation for BKT's ethos of 'Growing together'.
Bohnenkamp Benelux B.V., a key importer of BKT Tyres, has long recognized the brand's quality and its value to customers. However, the BKT Marketing Event 2024 offered deeper insights into the company's mission beyond financial success. "BKT's motto 'Growing together' is so much more than a nice marketing promise," said Manon Albinus, reflecting on the event's theme, 'Horizons, future thinkers'.
The event highlighted BKT's comprehensive approach to social responsibility, featuring:
The BKT Marketing Event not only showcased innovative marketing strategies but also emphasized the company's significant social contributions. "The hospitality was great, and everything was very well arranged," Albinus noted, commending the BKT team, including Lucia Salmaso, Gabriella Usiello, and others, for their exceptional planning and execution.
"BKT proves that economic success and social responsibility go hand in hand," Albinus added, expressing pride in Bohnenkamp's partnership with BKT. The event served as a testament to BKT's commitment to its employees, the environment, and the global community, aligning perfectly with Bohnenkamp Benelux B.V.'s values and reinforcing the bond between the two companies.
Bohnenkamp Benelux B.V. looks forward to continuing its fruitful relationship with BKT, driving forward a shared vision of sustainable and responsible growth in the tyre industry.
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