Ascenso Launches 'Tracks of Triumph' Campaign to Celebrate Entrepreneurial Spirit

Ascenso Tyres, a leading name in the off-highway tyres industry, has unveiled its latest digital campaign, 'Tracks of Triumph', celebrating the indomitable spirit of entrepreneurship among its channel partners. The initiative, which is now also taking the print world by storm, aims to highlight the triumphant journeys of Ascenso's partners and the pivotal role they have played in the brand's success.

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Published on
February 6, 2024

Celebrating Success Through Partnership

Ascenso Tyres has been at the forefront of innovation and growth in the off-highway tyre sector, serving diverse markets including agriculture, industrial & construction, earth mover, material handling, and forestry. With a portfolio of over 675 SKUs distributed in more than 90 countries, the brand attributes its success to the solid and supportive network of channel partners.

The #TracksOfTriumph campaign features testimonials from these partners, showcasing how Ascenso's products and services have propelled their businesses forward. This peer-to-peer endorsement strategy not only strengthens the brand's relationship with existing partners but also serves as a powerful tool to attract potential collaborators.

A Campaign of Appreciation and Growth

“The idea behind this campaign is to appreciate our channel partners, who have been an indispensable part of our journey and who helped make Ascenso, one of the third largest exporters of off-highway tyres from India in such a short span of time. As a brand, we truly believe that our customers are the real heroes of our story. We thank each of our channel partners for their valued contribution in establishing Ascenso as one of the most preferred brands globally”.

Mr. Dhaval Nanavati, Dy. CEO - Ascenso Tyres

Looking to the Future

Ascenso Tyres continues to strive towards its vision of becoming the most preferred brand in the global off-highway tyre market. Through initiatives like the 'Tracks of Triumph' campaign, the company reaffirms its commitment to supporting its partners and customers, fostering growth, and achieving collective success.

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