Apollo Tyres' Vredestein Ultrac Pro Sets New Standards in High-Performance Summer Tyres

Apollo Tyres has announced the much-anticipated launch of the Vredestein Ultrac Pro, an ultra-high-performance summer tyre. Slated for release next spring, this innovative tyre is Apollo Tyres' first major foray into the ultra-high-performance category since 2012, marking a new era in tyre technology.

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Apollo Tyres
Published on
November 14, 2023

Unmatched Performance and Comfort: The Vredestein Ultrac Pro Experience

The Vredestein Ultrac Pro is meticulously engineered to deliver an unparalleled combination of advanced handling and superior driving comfort, all at a competitive price. This ultra-high-performance summer tyre is currently in the final stages of rigorous real-world testing, ensuring it meets the high standards expected by drivers of sportscars, supercars, and high-performance vehicles, including saloons, hatchbacks, and SUVs. Available in sizes for 18- to 24-inch rims, the Ultrac Pro is designed for broad compatibility and exceptional performance.

Innovative Design: A Leap Forward in Tyre Technology

Apollo Tyres' latest offering represents a significant technological leap from its predecessor, the Ultrac Vorti. The Vredestein Ultrac Pro introduces a new structure, innovative tread design, and advanced materials, significantly enhancing it from the Ultrac Vorti+ range. These advancements in tyre technology are a testament to Apollo Tyres' commitment to innovation and excellence in the ultra-high-performance tyre segment.

State-of-the-Art Development: Apollo Tyres' Investment in R&D

The development of the Ultrac Pro benefits from Apollo Tyres' substantial investments in global research and development (R&D) and manufacturing capabilities. This includes the implementation of an in-house, cutting-edge virtual prototyping and simulation platform, ensuring that the Vredestein Ultrac Pro is at the forefront of tyre technology.

A Collaboration of Design and Performance

Celebrating 25 years of collaboration with Italdesign/Giugiaro, the Vredestein Ultrac Pro features a unique sidewall design, creating the industry's first truly asymmetric look. This distinctive design element ensures that the Ultrac Pro stands out in the competitive ultra-high-performance tyre market.

A Vision for the Future: Benoit Rivallant's Insights

Benoit Rivallant, President and CEO of Apollo Tyres Europe, emphasizes the strategic importance of the summer and high-performance tyre categories for the company. "Developing performance-focused all-season products, including Europe’s first all-season EV tyre, is helping us set new standards in the summer tyre category. The Ultrac Pro will redefine expectations across key performance criteria that matter most to our customers," says Rivallant.

Anticipating the Launch: The Vredestein Ultrac Pro

Details on the Vredestein Ultrac Pro, including test data and available dimensions, will be released ahead of its official launch in the first quarter of 2024. This launch is not just about introducing a new product; it's about Apollo Tyres' dedication to redefining the standards in the ultra-high-performance summer tyre market.

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