Alliance Automotive Group Announces Merger of FPS Distribution and Platinum International

In a landmark announcement, Alliance Automotive Group UK and Ireland (AAG) has unveiled its plans to merge Platinum International with FPS Distribution. This strategic move is set to take effect from 1st January 2024 and is indicative of AAG's commitment to innovation and superior customer service in the ever-evolving automotive industry.

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Alliance Automotive Group
Published on
September 13, 2023

The merger represents a significant step forward for AAG, combining the expertise and heritage of two industry stalwarts. Both FPS Distribution and Platinum International have long-standing reputations for excellence in the automotive sector. This union is expected to amplify AAG's offerings, with benefits including a wider stock profile, an expanded product range, and a unified IT system.

"Both FPS and Platinum are names synonymous with excellent service and market leading logistics, so it makes sense to bring these entities together as part of the group's development. The integration delivers a more effective and efficient solution for our customers, making us even easier to deal with and creating a much stronger offering for the future."

Steve Richardson, AAG Managing Director.

Post-merger, Platinum International will cease to operate as an independent trading entity. However, the brand 'Platinum Batteries' will continue to be a prominent feature in AAG's portfolio. FPS Distribution will take on the mantle of the exclusive distributor for products from both Platinum and FPS. This ensures that AAG's clientele will continue to enjoy access to premium products and unmatched services.

This merger is a testament to AAG's forward-thinking approach and its dedication to serving its customers with the best the industry has to offer. As the automotive landscape shifts, AAG is poised to lead the way, setting new benchmarks for quality and service.

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